The start of a new year is the perfect time for salon professionals to step back, evaluate what is working, and reset their digital presence with intention. Instead of jumping straight into promotions or posting more on Instagram, the most effective salon marketing strategies begin with clarity.

In this Digital Debrief episode, Scott and Sarah walk through why a digital marketing audit is the foundation of smart, sustainable growth. From websites for salons and SEO for hair salons to social media marketing for salons and loyalty program best practices for salons, this conversation helps you understand where your marketing is helping your business…and where it may be holding you back.

In this episode, you’ll learn:
• Why a digital marketing audit is essential for effective marketing strategies for salons
• What to look for on your salon website and how websites for salons impact trust and conversions
• How SEO for hair salons supports long-term visibility and Google rankings best practices for salons
• The role of social media for salons and social media best practices for salon owners
• How Instagram for salons fits into a larger social media marketing strategy
• Where salon loyalty programs and loyalty program best practices for salons support retention and repeat visits
• How to align your digital marketing advice for salons with real business goals, not trends

If you are ready to start the year with clarity, confidence, and marketing that actually converts, this episode is your reset!

For your daily dose of digital marketingfor salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the videorecording of this episode, you can subscribe to our YouTube channel! Hit thislink to explore: https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salonprofessionals who want to learn proven ways to grow their salon business, learnvaluable salon leadership skills, boost their brand, grow their clientele, getsocial media and marketing advice for salons, and build a salon culture thatattracts and retains thriving stylists.

More from the Salon S.O.S. BusinessBuilding Resource Library:

Click here to access our entire salondigital marketing academy: https://www.salonsos.ca/digital-marketing-academy

Email [email protected] to get in contactwith us. We’re always here to help support you with salon business advice!

If you listen to any of the followingshows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow mySalon Business Podcast with Antony Whitaker, Thriving Stylist Podcast withBritt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The HairdresserStrong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast,Salon Owner Collective Podcast.