Today, we're sharing Salon S.O.S. founder, Scott Moon's feature on The Gina Bianca Podcast! In this episode, Scott shares his expert insights on how to build strong loyalty within your salon, ensuring clients keep coming back while maximizing revenue. If you’re looking to enhance your salon’s marketing strategy and grow your client base, this episode is packed with actionable advice! Huge thanks to Gina Bianca for featuring us on her amazing podcast. Make sure to check her out on Instagram @iamginabiancaFor your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

When you work in world as fast-paced as the salon industry, turnover isn't just a possibility—it's a reality. But how can we maintain a harmonious environment when one of our team members decides to leave? The answer lies in having a well-devised exit strategy. This plan not only ensures a smooth transition but also upholds professional relationships and leaves no room for the dreaded “awkward goodbye”.  Scott and Sarah explore why this strategy is so crucial and how it can be seamlessly integrated into your salon's culture in today’s Digital Debrief episode.

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Join us in today’s episode of The Salon  Scoop as we sit down with Jamie DiGrazia, a key figure from the Hair Has No Gender movement. Jamie shares their insights and experiences in promoting education and resources to ensure that everyone has access to a welcoming and safe salon experience. Discover how salons can break down traditional gender norms and help every client embrace their true self, one hairstyle at a time.

HUGE thanks to the incredible Jamie for sharing their insights on this incredibly important topic. Make sure to follow along on IG @jamiedigrazia and @hair_has_no_gender

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

In this episode of The Salon Scoop, Scott and Sarah are diving headfirst into the dynamic and ever-evolving world of digital marketing and social media as we uncover the major transformations shaping 2025. Discover which trends are setting the standards and which tactics are fading into the past. From innovative strategies to cutting-edge tools, we're equipping you with the ultimate guide to navigating the trends that are taking over this year. Stay ahead of the curve and ensure your salon business remains relevant and successful online in 2025.

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

In today’s Pro Perspectives episode, we ask some of the best in the biz: "How does a salon professional build a loyal clientele?!” Their advice can help new salon pros create their own plan for building the clientele of their dreams and spark inspiration for experienced professionals to continue shaping their ideal clientele. HUGE shoutout to our amazing guests for sharing their insights! Make sure to give them a follow on Instagram: Brayden Pelletier: @justbhair;   Jamie DiGrazia : @jamiedigrazia;  George Garcia: @georgegarciardken;  Natalie Ruzgis: @natalieruzgis; Sean Godard : @seangodard

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

We’ve all been there; a client books in for a major service like a color correction, hair extensions or a bridal updo or makeup application and the stress of seeing this appointment booking with no information can cause major stress! Every salon professional wants to create an excellent guest experience, but going into a major service blind, with little to no information, can make this goal feel daunting. This quest for excellence can be greatly aided by a simple yet powerful tool: the intake form. In this Digital Debrief episode, Scott and Sarah deep dive into why incorporating intake forms is so beneficial for both client satisfaction and service provider success.

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

In this episode of The Salon Scoop, we dive into the world of Instagram success with Farhana Premji, an international educator, salon owner, and digital creator! Join us as Farhana shares her journey from mastering color chemistry and design principles to becoming a renowned industry trailblazer. She shares her secrets on carving out a niche market, scaling her personal brand, and building significant media (and SOCIAL media!) attention across the beauty world. Farhana also shares insights you won’t want to miss about her heart-centered business practices, as well as how she achieved a 100% prebook rate and secured a top spot in industry awards. Whether you're a stylist or a salon owner, this episode is a masterclass in harnessing social media to take your presence to the next level!

Huge thanks goes out to our amazing guest, Farhana! Make sure to check her out on Instagram @xo.farhana.balayage

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

In today’s episode, we are explaining how to turn a loyalty program into more than just a client retention tool—it's all about creating unforgettable experiences that make your clients feel valued and eager to come back. Scott and Sarah explore how to choose valuable rewards for your salon’s loyalty program while protecting your bottom line. You won’t want to miss out on these tips and tricks for how to establish rewards your clients will be excited about redeeming without breaking the bank!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

We could not be more excited to have the amazing Leysa Carrillo back once again for our Rapid Fire segment! She shared so much insight and valuable information in her episode, From Humble Beginnings to Salon Industry Icon (if you haven’t caught that yet, make sure to put it on queue!) but today, we’re keeping things light and asking this industry powerhouse everything you never knew you needed to know about her!

Huge thanks to Leysa once again for being such an incredible guest, make sure to follow her on IG @leysahairandmakeup

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Instagram has always been pivotal platform for salons to showcase their artistry but unfortunately, many pages aren’t taking advantage of important features or are missing crucial information. As we step into a new year, it is the perfect time to reflect, revamp, and refresh your salon’s social media presence. This year marks a new era for setting trends, engaging with clients, and expanding your salon’s reach and in this episode, we’ll let you know exactly how to do just that. Make sure to check out our Top 10 Salon Instagram Pages to Follow (see our blog) for inspiration on how to level up your own salon’s IG page!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s