Successful Hairstylists: Your Guide to Getting More Salon Clients

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Buy my book! Successful Hairstylists $0.00 on Kindle https://a.co/d/eoZabVH

Other courses you might like:

[$17] Stylist Scripts: Hairstylists Guide to Stop Talking to People who Can't Afford You, Handle Tricky Situations, Enforce Boundaries and Build a High-end, Loyal Clientele 

[$17] Slow Season Fix: How hairstylists can shorten slow seasons and stop them from happening in the first place

[$27] Modern Consultation for a Color-Crazed Clientele

00:00 My Weird Formula for Focus and Consistency

02:14 My $5,000/month Plateau

03:04 Psychological Principle: The Overconfidence Effect

04:24 Example of Overconfidence Effect

06:06 Get CLARITY Around the Activities that Actually Grow your Business

07:19 We ACCEPT that it’s Boring and Mundane (and do it Anyways)

07:40 Affirmations

08:51 We PRIORITIZE the PRIORITIES

12:53 Remember your Why

13:17 Alex Hormozi Quotes

Listen next: https://youtu.be/QhxHkTWEfJE

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00:00 Common phrases that are losing you money behind thechair

00:51 PHRASE 1 that is losing you money behind the chair

01:23 Fear/discomfort around rebooking

01:53 PHRASE 2 that is losing you money behind the chair

02:03 Fear/discomfort around silence

02:24 PHRASE 3 that is losing you money behind the chair

02:28 Fear/discomfort around someone thinking we’re beinggreedy

03:02 Instead of selling we sell ourselves short

03:27 Hair stylists are servant hearts who live to helpothers feel beautiful

03:49 Psychology behind why we default to these phrases

05:21 Independent stylists previous salon experiences mayhave turned us off to making offers and focusing on sales

07:46 The number one rule of sales: love what you sell somuch that you feel like people are genuinely missing out without your serviceor product

09:03 Many hair stylists aren’t even using the products theysell at home

10:31 Our clients mirror our energy and enthusiasm

11:36 We assume people buy things for the same reasons as wedo

12:53 The majority of consumers are not practical withhaircare products and services

14:41 We mind our clients wallet for them and decide whatthey “should” spend

17:03 The truth about giving people options – it’s kind andit’s what they’re paying for

Listen next: The 2 Minute Skin Undertone Method https://open.spotify.com/episode/0BHgups97F9ku4ac5ZRJbS?si=2dd780ac058245c3

00:00 How to attract the RIGHT client?!

00:13 The “RIGHT” client alignment

00:38 The “WRONG” client cycle

00:40 Discount chasers, one-timers and asking for servicesyou hate

01:26 DISCLAIMER: At times, the wrong client is right for us

02:25 3 Questions to answer if you’re unsure who your “RIGHT”client is

03:48 My “RIGHT” clients – Shelly and Sheila

06:23 3 Questions to answer to understand who YOU are (and becomethe RIGHT fit for your RIGHT client)

06:39 Six feet, six pack and making six-figures

08:58 How to get your “RIGHT” clients attention

12:27 Give yourself permission to repel some clients

If you need help getting fully booked - check out these resources!

• Grab my FREE 5-Day Instagram Story Challenge: https://renlopaofficial.myflodesk.com/5-day-challenge

• Join 2,000 other Successful Hairstylists in our⁠ https://www.facebook.com/groups/successfulhairstylists⁠

• Buy the Book! Successful Hairstylists ⁠https://a.co/d/azCbqAF⁠ 

00:00 Unpopular hair truths no one talks about but everyoneneeds to hear

00:41 Unpopular hair truth #1 “Effortless” is a vibe, not areality

02:21 Unpopular hair truth #2 Peri-menopause and menopausecan change your hair. It’s not in your head and you’re not doing anythingwrong.

03:53 Unpopular hair truth #3 Seasonal shedding is normal(esp. in the summer)

04:02 The three phases of hair growth

05:57 Unpopular hair truth #4 The goal is to LOVE your hairat every age of your life.

06:46 Hairstylists walk our clients through each phase oflife

07:03 Unpopular hair truth #5 Hair is deeply emotional.

08:55 Unpopular hair truth #6 A good shower filter will notsave your $300 color from cheap shampoo

10:20 The issue with online product quizzes and AIrecommendations (most women don’t know what hair they have)

11:30 Unpopular hair truth #7 Only 10% of your hair healthis from what happens in the salon. 90% is what happens at home.

13:36 Unpopular hair truth #8 Natural color still needsmaintenance, natural texture still needs effort.

15:11 Unpopular hair truth #9 You don’t have to follow societalbeauty “rules”

DePolo, Jaime. (30 January, 2025). Menopausal Hair Changes. Breastcancer.org. https://www.breastcancer.org/treatment-side-effects/menopause/hair-changesKunz, Michael. (29 April, 2009). Seasonality of hair shedding in healthy women complaining of hair loss. Pubmed. https://pubmed.ncbi.nlm.nih.gov/19407435/10 Hair Care Habits that can Damage Your Hair. American Academy of Dermatology. https://www.aad.org/public/everyday-care/hair-scalp-care/hair/habits-that-damage-hair

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00:00 Become the Go-To Stylist in Your City

00:59 What People Say About You When You’re Not in the Room

01:33 3 Ways to Build a 5-Star Reputation

01:38 1: How to Radiate Warmth, Generosity and PassionOnline and In-Person

03:01 2: How to Cultivate a Positive Outlook (EVEN FORREALISTS)

03:40 Understanding the Energy You Bring to the Room

03:55 Law of Percentages

04:35 Start with Your Why

04:44 3: Walk the Walk

05:09 The 2025 Consumer Wants to Spend Money with Peoplethey Align With

05:31 EASY Content Ideas

Hairstylists Revenue Blueprint: https://wolfandrabbit.samcart.com/products/5-step-blueprint-to-add-3000kmonth-in-sales

Watch Next: [161] 5 Instagram Stories to Book New Clients https://open.spotify.com/episode/1Prx1qwM4Hv2Az1Vtkjb56?si=ji9VLNPvRTuzdCobM6SPeA

00:00 Lazy Stylists Guide to Marketing

00:23 How to Understand Your Marketing Funnel

00:52 Do you feel like you don’t have enough time to get allof your marketing done?

01:42 3 things you need to do if you are lazy/busy and don’thave time for marketing your business

01:50 Step 1: Your NOTIFICATIONS vs You

02:28 The schedule I recommend to have time to grow yourbusiness

03:12 Building a business is BORING, you have to do itanyway

03:34 Step 2: Your TIME vs You

04:01 What it REALLY takes to build a successful business

04:26 What NOT to do when you have cancellations, no-showsand reschedules?

04:53 Answer this one question for perspective

05:53 Step 3: Your FOCUS vs You

06:05 7 ways to increase sales in your business every singleday

06:44 Let THESE time-wasters go, immediately

FREE Download: 10 Step Instagram Audit for Hairstylists https://renlopaofficial.myflodesk.com/

Listen Next: Instagram Algorithm[s] Updates for 2025: Hairstylists Edition https://open.spotify.com/episode/3dHTuBLXBvmsoxcsnoFV9g?si=f3021492fa094740

00:00 2 Ways Hairstylists Can Set up their Instagram BIOs toBook More Clients

00:19 FREE GIFT! 10-Step Instagram Audit download

00:41 Importance of Your Instagram BIO

01:18 Common [Shocking] Mistakes Hairstylists Make withtheir Instagram BIOs

03:53 IG BIO Research and Data from LATER

05:36 3 Steps for Your Perfect Instagram BIO

05:48 Approach 1: 3-Step, Plug-and-play Instagram BIO thatAttracts the Right Person
08:45 Approach 2: Results/Promise Instagram BIO

10:49 How to A/B Test Your Instagram BIO

11:13 The Instagram Insights that Matter (Profile Visits vs.New Followers

Watch NEXT: 10 Consultation Questions Guaranteed to Avoid REDO's https://open.spotify.com/episode/0XjuzpvxqsLtXA0nipo4vP?si=a6774abdd85a4e2f

00:00 The 2 Minute Undertone Method

00:56 This will make your Consultation EASIER not Harder

01:21 Common Mistakes Stylists Make Choosing a Hair Colorfor their Clients

02:50 Replicating Inspo Photos is OUT, Custom Haircolor isIN

 03:18 Why UndertonesMatter in Wardrobe, Makeup and Hair

05:37 The 2 Minute Method to Find Your Clients Undertones

05:54 The Wrist Method to Find Undertones

07:06 The Quick Eye Visual to Find Undertones

07:36 The Burn/Tan Test to Find Undertones

08:09 The Jewelry Test to Find Undertones

 09:57 Gold/PurpleTest to Find Undertones on Darker Skin

10:39 How to Match Colors to Skin Undertones

12:09 Visual Examples of Warm/Cool Red Tones

12:51 Visual Examples of Warm/Cool Blonde Tones

13:51 Visual Examples of Warm/Cool Brunette Tones

14:36 Visual Examples of Vivid Hair Color Tones

15:33 Side by Side of me Warm v Cool

16:55 How to Talk to Your Clients About Colors That willWork Best for Them

18:38 Have These Two Neutral Colors on Hand to Help ColorType Your Client

19:13 How to Strategically use Your Studios Walls to MakeYour Clients Look Their Best

20:02 The Best Lightbulbs to Have in Your Studio to see Trueto Tone

21:04 Why You Should Turn off Overhead Lighting When YouTake Photos of Your Clients Hair

21:33 Everyone Can Have EVERY Hair Color When you Choose the Right Undertones

Courses you might like:

Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix

528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captions

Stylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/