Listen Next: How to Stand Out in a Crowded Marketplace: https://open.spotify.com/episode/0kNNyLmiylNtUHEzF61MZl?si=PgxvE9NMS3-Q0-zKxUk_2A

00:00 Become the Go-To Stylist in Your City

00:59 What People Say About You When You’re Not in the Room

01:33 3 Ways to Build a 5-Star Reputation

01:38 1: How to Radiate Warmth, Generosity and PassionOnline and In-Person

03:01 2: How to Cultivate a Positive Outlook (EVEN FORREALISTS)

03:40 Understanding the Energy You Bring to the Room

03:55 Law of Percentages

04:35 Start with Your Why

04:44 3: Walk the Walk

05:09 The 2025 Consumer Wants to Spend Money with Peoplethey Align With

05:31 EASY Content Ideas

Hairstylists Revenue Blueprint: https://wolfandrabbit.samcart.com/products/5-step-blueprint-to-add-3000kmonth-in-sales

Watch Next: [161] 5 Instagram Stories to Book New Clients https://open.spotify.com/episode/1Prx1qwM4Hv2Az1Vtkjb56?si=ji9VLNPvRTuzdCobM6SPeA

00:00 Lazy Stylists Guide to Marketing

00:23 How to Understand Your Marketing Funnel

00:52 Do you feel like you don’t have enough time to get allof your marketing done?

01:42 3 things you need to do if you are lazy/busy and don’thave time for marketing your business

01:50 Step 1: Your NOTIFICATIONS vs You

02:28 The schedule I recommend to have time to grow yourbusiness

03:12 Building a business is BORING, you have to do itanyway

03:34 Step 2: Your TIME vs You

04:01 What it REALLY takes to build a successful business

04:26 What NOT to do when you have cancellations, no-showsand reschedules?

04:53 Answer this one question for perspective

05:53 Step 3: Your FOCUS vs You

06:05 7 ways to increase sales in your business every singleday

06:44 Let THESE time-wasters go, immediately

FREE Download: 10 Step Instagram Audit for Hairstylists https://renlopaofficial.myflodesk.com/

Listen Next: Instagram Algorithm[s] Updates for 2025: Hairstylists Edition https://open.spotify.com/episode/3dHTuBLXBvmsoxcsnoFV9g?si=f3021492fa094740

00:00 2 Ways Hairstylists Can Set up their Instagram BIOs toBook More Clients

00:19 FREE GIFT! 10-Step Instagram Audit download

00:41 Importance of Your Instagram BIO

01:18 Common [Shocking] Mistakes Hairstylists Make withtheir Instagram BIOs

03:53 IG BIO Research and Data from LATER

05:36 3 Steps for Your Perfect Instagram BIO

05:48 Approach 1: 3-Step, Plug-and-play Instagram BIO thatAttracts the Right Person
08:45 Approach 2: Results/Promise Instagram BIO

10:49 How to A/B Test Your Instagram BIO

11:13 The Instagram Insights that Matter (Profile Visits vs.New Followers

Watch NEXT: 10 Consultation Questions Guaranteed to Avoid REDO's https://open.spotify.com/episode/0XjuzpvxqsLtXA0nipo4vP?si=a6774abdd85a4e2f

00:00 The 2 Minute Undertone Method

00:56 This will make your Consultation EASIER not Harder

01:21 Common Mistakes Stylists Make Choosing a Hair Colorfor their Clients

02:50 Replicating Inspo Photos is OUT, Custom Haircolor isIN

 03:18 Why UndertonesMatter in Wardrobe, Makeup and Hair

05:37 The 2 Minute Method to Find Your Clients Undertones

05:54 The Wrist Method to Find Undertones

07:06 The Quick Eye Visual to Find Undertones

07:36 The Burn/Tan Test to Find Undertones

08:09 The Jewelry Test to Find Undertones

 09:57 Gold/PurpleTest to Find Undertones on Darker Skin

10:39 How to Match Colors to Skin Undertones

12:09 Visual Examples of Warm/Cool Red Tones

12:51 Visual Examples of Warm/Cool Blonde Tones

13:51 Visual Examples of Warm/Cool Brunette Tones

14:36 Visual Examples of Vivid Hair Color Tones

15:33 Side by Side of me Warm v Cool

16:55 How to Talk to Your Clients About Colors That willWork Best for Them

18:38 Have These Two Neutral Colors on Hand to Help ColorType Your Client

19:13 How to Strategically use Your Studios Walls to MakeYour Clients Look Their Best

20:02 The Best Lightbulbs to Have in Your Studio to see Trueto Tone

21:04 Why You Should Turn off Overhead Lighting When YouTake Photos of Your Clients Hair

21:33 Everyone Can Have EVERY Hair Color When you Choose the Right Undertones

Courses you might like:

Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix

528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captions

Stylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/

LISTEN NEXT: [141] Marketing Campaigns for Hairstylists

00:00 How Hairstylists Can Stand Out ina Crowded Marketplace

01:04 Your Audience Has No Idea What MakesYou Different… it Starts With You

01:33 Why Your Skills Aren’t Enough toSet You Apart

01:44 The Main Places to Look to Find HowYou’re Different

02:09 Personal Example from When I WasBehind the Chair

03:04 How Hairstylists can LOOKDifferent From the Competition

03:17 Audit Your Instagram Feed

03:30 How to Create Visual Interest inYour Feed WITHOUT Straying From Your Specialty

04:00 Answer THIS Question to Find Your VisualContent Gaps

04:35 Examples of Visual Content to Mixit Up

05:17 Why, “I Can Execute Your Look” Isn’tEnough

05:53 How Hairstylists can SOUNDDifferent From the Competition

06:04 This EASY Mindset Shift will ChangeHow you “Sound” in Your Content

06:11 The Fastest Way to Come Off Coldand Guarded

06:20 Let GO of the Things Your DreamClients Doesn’t Care About (Even if Other Hairstylists Do)

 06:40 These Two Types of Captions are Boring(and Basic)

07:09 One Quick Way to Generate Tons ofContent

08:13 How Hairstylists Can Use VARIETY toStand Out From the Competition

08:26 Your Instagram Feed as a Playlist –No SkipsIf you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

Courses you might like:

Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix

528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captions

Stylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/

Listen to Next: [156] RANT: Posting Photos vs Creating Content

00:00 iPhone Photography for Hairstylists: Book More Clients with Better Pics

00:37 About Ren Lopa and her new *Winter* Color Season Makeover

01:08 WARNING: Do not use TRYING to take better photos as a way to procrastinate (I see you)

01:53 Lighting Tips to Take Shinier, True to Tone Client Photos with Your iPhone

02:03 Do THIS Lighting Exercise in Your Salon Suite

02:37 Do THIS Lighting Exercise if You Use a Ringlight

 03:06 How Overhead Lighting Effects Your Photos

03:25 How to Position Your Ringlight to Get the BEST ClientPhoto

03:57 The 2-SECOND Tip to Eliminate Blurry Photos, LightHalos and Overexposed Light

04:43 Turn on These 2 iPhone Camera Settings for BetterPhotos

05:58 This Little Known Camera Secret to Get CLEARLY Focused Photos

 07:26 Can Filming in Video Get You BETTER Photos?

08:35 Weird Little Tweaks to Film More Interesting Videos(Quickly + Easily)

09:37 The Hair Finishing Tricks I Used on SET ShootingCommercials for Popular Brands

10:48 How to Quickly ADD Contrast and Dimension to YourClients Hair (Even When You Don’t Have Time to Fully Style it)

12:58 BONUS: iPhone Photo Edits to Make Your Photos POP and Look True to Tone

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

• Grab my FREE 5-Day Instagram Story Challenge: https://renlopaofficial.myflodesk.com/5-day-challenge

• Join 2,000 other Successful Hairstylists in our⁠ https://www.facebook.com/groups/successfulhairstylists⁠

• Buy the Book! Successful Hairstylists ⁠https://a.co/d/azCbqAF⁠ 

• Buy the TRUST YOUR HAIRSTYLIST sweatshirt ⁠https://www.etsy.com/listing/1880380749/trust-your-hairstylist-sweatshirt-cozy⁠

• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! ⁠https://www.amazon.com/shop/renlopaofficial⁠

COURSES YOU MIGHT LIKE

Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix

528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captions

Stylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/

Reignite Lost Clients https://wolfandrabbit.samcart.com/products/reignite-lost-clients-how-to-win-them-back-and-keep-them-for-good

#independentstylist

#hairstylist

#framar

#behindthechair

#haireducation

00:00

01:06 I ran Ads for Hairstylists, Salons, CosmetologySchools and Hair Influencers for 4 Years

01:55 Which Platform to Choose to Run ADS

02:51 Instagram User Statistics 2025

03:46 My 3 Biggest Lessons I Learned Running Ads for 4 Years

03:50 ADS Lesson #1 for Hairstylists: Don’t Start From Scratch

05:13 ADS Lesson #2 for Hairstylists: Be Yourself in Your AD Copy

06:54 Plug and Play AD Headline Example

08:36 ADS Lesson #3 Small Variations WIN!

10:40 BONUS ADS TIP: The 2 MUST HAVE Custom Audiences You Should Create in Your Audience Manager

LISTEN NEXT: [160] SALES SECRETS FOR HAIRSTYLISTS https://open.spotify.com/episode/6LiEl4Uf2HIuS7iqAbjRep?si=h-g7_KEmTpK6VOw5VyktEw

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

• Grab my FREE 5-Day Instagram Story Challenge: https://renlopaofficial.myflodesk.com/5-day-challenge

• Join 2,000 other Successful Hairstylists in our⁠ https://www.facebook.com/groups/successfulhairstylists⁠

• Buy the Book! Successful Hairstylists ⁠https://a.co/d/azCbqAF⁠ 

• Buy the TRUST YOUR HAIRSTYLIST sweatshirt ⁠https://www.etsy.com/listing/1880380749/trust-your-hairstylist-sweatshirt-cozy⁠

• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! ⁠https://www.amazon.com/shop/renlopaofficial⁠

COURSES YOU MIGHT LIKE

Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix

528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captions

Stylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/

Reignite Lost Clients https://wolfandrabbit.samcart.com/products/reignite-lost-clients-how-to-win-them-back-and-keep-them-for-good

#independentstylist

#hairstylist

#framar

#behindthechair

#haireducation

00:00

00:33 The 4 Parts of This Hairstylist Business Training

01:15 Part 1: Income Statistics for Women in the BeautyIndustry and the General Workforce

06:21 Part 2: Why 3 Clients per Day

09:47 Part 3: 6 Tips to Reach 3 Clients Per Day in YourSalon Suite

19:50 Part 4: BONUS TIP: Behavioral Brain Science forHairstylists to Follow Through and Reach Their Goals

Hey Successful Hairstylists! This week we're talking about a simple strategy to reach your goals faster!!

I'm sharing...

• The current income statistics and benchmarks inour industry and across the country
• Why 3 clients per day can set you up for success
• 6 tips to achieve 3 clients per day FAST
• A BONUS TIP from behavioral brain science

LISTEN NEXT: [161] 5 Instagram Stories to Book Clients this Week! https://open.spotify.com/episode/1Prx1qwM4Hv2Az1Vtkjb56?si=5775c625c93f4bc8

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

• Grab my FREE 5-Day Instagram Story Challenge: https://renlopaofficial.myflodesk.com/5-day-challenge

• Join 2,000 other Successful Hairstylists in our⁠ https://www.facebook.com/groups/successfulhairstylists⁠

• Buy the Book! Successful Hairstylists ⁠https://a.co/d/azCbqAF⁠ 

• Buy the TRUST YOUR HAIRSTYLIST sweatshirt ⁠https://www.etsy.com/listing/1880380749/trust-your-hairstylist-sweatshirt-cozy⁠

• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! ⁠https://www.amazon.com/shop/renlopaofficial⁠

COURSES YOU MIGHT LIKE

Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix

528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captions

Stylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/

Reignite Lost Clients https://wolfandrabbit.samcart.com/products/reignite-lost-clients-how-to-win-them-back-and-keep-them-for-good

#independentstylist

#hairstylist

#framar

#behindthechair

#haireducation

01:46 The 3 Consumer Behavior Changes in 2025 that Will Impact the Beauty Industry

01:51 Consumer Behavior Change 1: Buy Now Pay Later use Among Adults

03:25 Consumer Behavior Change 2: Loyalty is Waning

04:18 2 Things Hairstylists Can do to Keep Clients Loyal in 2025

06:30 Consumer Behavior Change 3: Buyers Impacted by Inflation are Seeking Deals

09:01 Technique Driven Marketing to Value Driven Marketing

09:42 Quick Exercise

10:30 4 Non-Discount Promoti ons Every Hairstylists Should do in 2025

10:40 Non-Discount Promotion 1: Personal Shopper Experience

14:28 Non-Discount Promotion 2: Personalized Recommendations

15:28 Non-Discount Promotion 3: Creating a Loyalty Program

17:53 Non-Discount Promotion 4: Product Bundling

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

• Grab my FREE 5-Day Instagram Story Challenge: https://renlopaofficial.myflodesk.com/5-day-challenge

• Join 2,000 other Successful Hairstylists in our⁠ https://www.facebook.com/groups/successfulhairstylists⁠

• Buy the Book! Successful Hairstylists ⁠https://a.co/d/azCbqAF⁠ 

• Buy the TRUST YOUR HAIRSTYLIST sweatshirt ⁠https://www.etsy.com/listing/1880380749/trust-your-hairstylist-sweatshirt-cozy⁠

• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! ⁠https://www.amazon.com/shop/renlopaofficial⁠

COURSES YOU MIGHT LIKE

Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix

528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captions

Stylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/

Reignite Lost Clients https://wolfandrabbit.samcart.com/products/reignite-lost-clients-how-to-win-them-back-and-keep-them-for-good

00:00

00:53 Forbes 7-Second First Impression Study

01:55 3 Biggest Mistakes Hairstylists Make with aConsultation

05:55 10 Consultation Questions to Avoid REDO's

Hey Successful Hairstylists!! This week we're talking all about CONSULTATIONS! Look - consumers have CHANGED in the past year. So if you haven't updated your consultation lately, it's time to pull up a seat and take some notes.

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

• Grab my FREE 5-Day Instagram Story Challenge: https://renlopaofficial.myflodesk.com/5-day-challenge

• Join 2,000 other Successful Hairstylists in our⁠ https://www.facebook.com/groups/successfulhairstylists⁠

• Buy the Book! Successful Hairstylists ⁠https://a.co/d/azCbqAF⁠ 

• Buy the TRUST YOUR HAIRSTYLIST sweatshirt ⁠https://www.etsy.com/listing/1880380749/trust-your-hairstylist-sweatshirt-cozy⁠

• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! ⁠https://www.amazon.com/shop/renlopaofficial⁠

COURSES YOU MIGHT LIKE

Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix

528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captions

Stylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/

Reignite Lost Clients https://wolfandrabbit.samcart.com/products/reignite-lost-clients-how-to-win-them-back-and-keep-them-for-good

#independentstylist

#hairstylist

#framar

#behindthechair

#haireducation