LISTEN NEXT: https://podcasts.apple.com/us/podcast/155-29-step-checklist-to-create-a-five-star-experience/id1525091177?i=1000671414695

Buy my book! Successful Hairstylists $0.00 on Kindle https://a.co/d/eoZabVH

Other courses you might like:

[$17] Stylist Scripts: Hairstylists Guide to Stop Talking to People who Can't Afford You, Handle Tricky Situations, Enforce Boundaries and Build a High-end, Loyal Clientele 

[$17] Slow Season Fix: How hairstylists can shorten slow seasons and stop them from happening in the first place

[$27] Modern Consultation for a Color-Crazed Clientele

00:00 My Weird Formula for Focus and Consistency

02:14 My $5,000/month Plateau

03:04 Psychological Principle: The Overconfidence Effect

04:24 Example of Overconfidence Effect

06:06 Get CLARITY Around the Activities that Actually Grow your Business

07:19 We ACCEPT that it’s Boring and Mundane (and do it Anyways)

07:40 Affirmations

08:51 We PRIORITIZE the PRIORITIES

12:53 Remember your Why

13:17 Alex Hormozi Quotes

Listen next: https://youtu.be/QhxHkTWEfJE

Grab my BRAND NEW Copywriting course so you can know how to talk to new and and loyal clients 😍 https://wolfandrabbit.samcart.com/products/tweak-your-verbiage-attract-clients-who-can-afford-you

00:00 Common phrases that are losing you money behind thechair

00:51 PHRASE 1 that is losing you money behind the chair

01:23 Fear/discomfort around rebooking

01:53 PHRASE 2 that is losing you money behind the chair

02:03 Fear/discomfort around silence

02:24 PHRASE 3 that is losing you money behind the chair

02:28 Fear/discomfort around someone thinking we’re beinggreedy

03:02 Instead of selling we sell ourselves short

03:27 Hair stylists are servant hearts who live to helpothers feel beautiful

03:49 Psychology behind why we default to these phrases

05:21 Independent stylists previous salon experiences mayhave turned us off to making offers and focusing on sales

07:46 The number one rule of sales: love what you sell somuch that you feel like people are genuinely missing out without your serviceor product

09:03 Many hair stylists aren’t even using the products theysell at home

10:31 Our clients mirror our energy and enthusiasm

11:36 We assume people buy things for the same reasons as wedo

12:53 The majority of consumers are not practical withhaircare products and services

14:41 We mind our clients wallet for them and decide whatthey “should” spend

17:03 The truth about giving people options – it’s kind andit’s what they’re paying for

Listen next: The 2 Minute Skin Undertone Method https://open.spotify.com/episode/0BHgups97F9ku4ac5ZRJbS?si=2dd780ac058245c3

00:00 How to attract the RIGHT client?!

00:13 The “RIGHT” client alignment

00:38 The “WRONG” client cycle

00:40 Discount chasers, one-timers and asking for servicesyou hate

01:26 DISCLAIMER: At times, the wrong client is right for us

02:25 3 Questions to answer if you’re unsure who your “RIGHT”client is

03:48 My “RIGHT” clients – Shelly and Sheila

06:23 3 Questions to answer to understand who YOU are (and becomethe RIGHT fit for your RIGHT client)

06:39 Six feet, six pack and making six-figures

08:58 How to get your “RIGHT” clients attention

12:27 Give yourself permission to repel some clients

If you need help getting fully booked - check out these resources!

• Grab my FREE 5-Day Instagram Story Challenge: https://renlopaofficial.myflodesk.com/5-day-challenge

• Join 2,000 other Successful Hairstylists in our⁠ https://www.facebook.com/groups/successfulhairstylists⁠

• Buy the Book! Successful Hairstylists ⁠https://a.co/d/azCbqAF⁠ 

00:00 Unpopular hair truths no one talks about but everyoneneeds to hear

00:41 Unpopular hair truth #1 “Effortless” is a vibe, not areality

02:21 Unpopular hair truth #2 Peri-menopause and menopausecan change your hair. It’s not in your head and you’re not doing anythingwrong.

03:53 Unpopular hair truth #3 Seasonal shedding is normal(esp. in the summer)

04:02 The three phases of hair growth

05:57 Unpopular hair truth #4 The goal is to LOVE your hairat every age of your life.

06:46 Hairstylists walk our clients through each phase oflife

07:03 Unpopular hair truth #5 Hair is deeply emotional.

08:55 Unpopular hair truth #6 A good shower filter will notsave your $300 color from cheap shampoo

10:20 The issue with online product quizzes and AIrecommendations (most women don’t know what hair they have)

11:30 Unpopular hair truth #7 Only 10% of your hair healthis from what happens in the salon. 90% is what happens at home.

13:36 Unpopular hair truth #8 Natural color still needsmaintenance, natural texture still needs effort.

15:11 Unpopular hair truth #9 You don’t have to follow societalbeauty “rules”

DePolo, Jaime. (30 January, 2025). Menopausal Hair Changes. Breastcancer.org. https://www.breastcancer.org/treatment-side-effects/menopause/hair-changesKunz, Michael. (29 April, 2009). Seasonality of hair shedding in healthy women complaining of hair loss. Pubmed. https://pubmed.ncbi.nlm.nih.gov/19407435/10 Hair Care Habits that can Damage Your Hair. American Academy of Dermatology. https://www.aad.org/public/everyday-care/hair-scalp-care/hair/habits-that-damage-hair

Listen Next: How to Stand Out in a Crowded Marketplace: https://open.spotify.com/episode/0kNNyLmiylNtUHEzF61MZl?si=PgxvE9NMS3-Q0-zKxUk_2A

00:00 Become the Go-To Stylist in Your City

00:59 What People Say About You When You’re Not in the Room

01:33 3 Ways to Build a 5-Star Reputation

01:38 1: How to Radiate Warmth, Generosity and PassionOnline and In-Person

03:01 2: How to Cultivate a Positive Outlook (EVEN FORREALISTS)

03:40 Understanding the Energy You Bring to the Room

03:55 Law of Percentages

04:35 Start with Your Why

04:44 3: Walk the Walk

05:09 The 2025 Consumer Wants to Spend Money with Peoplethey Align With

05:31 EASY Content Ideas

Hairstylists Revenue Blueprint: https://wolfandrabbit.samcart.com/products/5-step-blueprint-to-add-3000kmonth-in-sales

Watch Next: [161] 5 Instagram Stories to Book New Clients https://open.spotify.com/episode/1Prx1qwM4Hv2Az1Vtkjb56?si=ji9VLNPvRTuzdCobM6SPeA

00:00 Lazy Stylists Guide to Marketing

00:23 How to Understand Your Marketing Funnel

00:52 Do you feel like you don’t have enough time to get allof your marketing done?

01:42 3 things you need to do if you are lazy/busy and don’thave time for marketing your business

01:50 Step 1: Your NOTIFICATIONS vs You

02:28 The schedule I recommend to have time to grow yourbusiness

03:12 Building a business is BORING, you have to do itanyway

03:34 Step 2: Your TIME vs You

04:01 What it REALLY takes to build a successful business

04:26 What NOT to do when you have cancellations, no-showsand reschedules?

04:53 Answer this one question for perspective

05:53 Step 3: Your FOCUS vs You

06:05 7 ways to increase sales in your business every singleday

06:44 Let THESE time-wasters go, immediately

FREE Download: 10 Step Instagram Audit for Hairstylists https://renlopaofficial.myflodesk.com/

Listen Next: Instagram Algorithm[s] Updates for 2025: Hairstylists Edition https://open.spotify.com/episode/3dHTuBLXBvmsoxcsnoFV9g?si=f3021492fa094740

00:00 2 Ways Hairstylists Can Set up their Instagram BIOs toBook More Clients

00:19 FREE GIFT! 10-Step Instagram Audit download

00:41 Importance of Your Instagram BIO

01:18 Common [Shocking] Mistakes Hairstylists Make withtheir Instagram BIOs

03:53 IG BIO Research and Data from LATER

05:36 3 Steps for Your Perfect Instagram BIO

05:48 Approach 1: 3-Step, Plug-and-play Instagram BIO thatAttracts the Right Person
08:45 Approach 2: Results/Promise Instagram BIO

10:49 How to A/B Test Your Instagram BIO

11:13 The Instagram Insights that Matter (Profile Visits vs.New Followers

Watch NEXT: 10 Consultation Questions Guaranteed to Avoid REDO's https://open.spotify.com/episode/0XjuzpvxqsLtXA0nipo4vP?si=a6774abdd85a4e2f

00:00 The 2 Minute Undertone Method

00:56 This will make your Consultation EASIER not Harder

01:21 Common Mistakes Stylists Make Choosing a Hair Colorfor their Clients

02:50 Replicating Inspo Photos is OUT, Custom Haircolor isIN

 03:18 Why UndertonesMatter in Wardrobe, Makeup and Hair

05:37 The 2 Minute Method to Find Your Clients Undertones

05:54 The Wrist Method to Find Undertones

07:06 The Quick Eye Visual to Find Undertones

07:36 The Burn/Tan Test to Find Undertones

08:09 The Jewelry Test to Find Undertones

 09:57 Gold/PurpleTest to Find Undertones on Darker Skin

10:39 How to Match Colors to Skin Undertones

12:09 Visual Examples of Warm/Cool Red Tones

12:51 Visual Examples of Warm/Cool Blonde Tones

13:51 Visual Examples of Warm/Cool Brunette Tones

14:36 Visual Examples of Vivid Hair Color Tones

15:33 Side by Side of me Warm v Cool

16:55 How to Talk to Your Clients About Colors That willWork Best for Them

18:38 Have These Two Neutral Colors on Hand to Help ColorType Your Client

19:13 How to Strategically use Your Studios Walls to MakeYour Clients Look Their Best

20:02 The Best Lightbulbs to Have in Your Studio to see Trueto Tone

21:04 Why You Should Turn off Overhead Lighting When YouTake Photos of Your Clients Hair

21:33 Everyone Can Have EVERY Hair Color When you Choose the Right Undertones

Courses you might like:

Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix

528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captions

Stylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/

LISTEN NEXT: [141] Marketing Campaigns for Hairstylists

00:00 How Hairstylists Can Stand Out ina Crowded Marketplace

01:04 Your Audience Has No Idea What MakesYou Different… it Starts With You

01:33 Why Your Skills Aren’t Enough toSet You Apart

01:44 The Main Places to Look to Find HowYou’re Different

02:09 Personal Example from When I WasBehind the Chair

03:04 How Hairstylists can LOOKDifferent From the Competition

03:17 Audit Your Instagram Feed

03:30 How to Create Visual Interest inYour Feed WITHOUT Straying From Your Specialty

04:00 Answer THIS Question to Find Your VisualContent Gaps

04:35 Examples of Visual Content to Mixit Up

05:17 Why, “I Can Execute Your Look” Isn’tEnough

05:53 How Hairstylists can SOUNDDifferent From the Competition

06:04 This EASY Mindset Shift will ChangeHow you “Sound” in Your Content

06:11 The Fastest Way to Come Off Coldand Guarded

06:20 Let GO of the Things Your DreamClients Doesn’t Care About (Even if Other Hairstylists Do)

 06:40 These Two Types of Captions are Boring(and Basic)

07:09 One Quick Way to Generate Tons ofContent

08:13 How Hairstylists Can Use VARIETY toStand Out From the Competition

08:26 Your Instagram Feed as a Playlist –No SkipsIf you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

Courses you might like:

Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix

528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captions

Stylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/