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00:00 Common phrases that are losing you money behind thechair

00:51 PHRASE 1 that is losing you money behind the chair

01:23 Fear/discomfort around rebooking

01:53 PHRASE 2 that is losing you money behind the chair

02:03 Fear/discomfort around silence

02:24 PHRASE 3 that is losing you money behind the chair

02:28 Fear/discomfort around someone thinking we’re beinggreedy

03:02 Instead of selling we sell ourselves short

03:27 Hair stylists are servant hearts who live to helpothers feel beautiful

03:49 Psychology behind why we default to these phrases

05:21 Independent stylists previous salon experiences mayhave turned us off to making offers and focusing on sales

07:46 The number one rule of sales: love what you sell somuch that you feel like people are genuinely missing out without your serviceor product

09:03 Many hair stylists aren’t even using the products theysell at home

10:31 Our clients mirror our energy and enthusiasm

11:36 We assume people buy things for the same reasons as wedo

12:53 The majority of consumers are not practical withhaircare products and services

14:41 We mind our clients wallet for them and decide whatthey “should” spend

17:03 The truth about giving people options – it’s kind andit’s what they’re paying for