Welcome back to the Hairstylist Rising Podcast! Today, I’m joined by Harley, a bridal hairstylist who has leveraged TikTok to create a wildly successful side hustle with consistent passive income. From viral videos to brand partnerships, Harley has cracked the code on content that not only grows her audience but also builds a stronger business behind the chair.

We dive into:

• Harley’s journey on TikTok, from creating her first viral video to making consistent daily sales.
• How TikTok helped her build a side hustle as a bridal hairstylist, including brand partnerships and TikTok Shop success.
• The strategies behind creating content that sells, from hooks to tutorials to call-to-actions.
• How Harley’s videos attract three distinct audiences: hairstylists, clients, and brides.
• Why hairstylists should consider affiliate programs and UGC as part of their business strategies.
• What Harley plans to do if TikTok is banned, and how she’s leveraging other platforms like Instagram and YouTube.

This episode is packed with actionable advice and inspiration for hairstylists looking to monetize their expertise and diversify their income streams.

Follow Harley on Instagram: @harleydoeshair_

Follow me on Instagram: @itsjodiebrown