In this episode of the Hairstylist Rising podcast, host Jodie interviews Casey Taylor, a respected educator in the beauty industry, about building a luxury business even in small towns. They tackle misconceptions and mistakes related to pricing services and discuss the importance of demonstrating value to clients, so they feel like they are investing in themselves rather than being overcharged. Casey also shares information about her upcoming free training, and both Jodie and Casey explore how simplified service packages and a strong personal brand can transcend geographic and economic barriers. Additionally, they highlight the necessity of focusing on internal business metrics rather than external economic factors to make effective pricing decisions.

00:00 Introduction to the Podcast

00:54 Upcoming Free Training Announcement

01:34 Building a Luxury Business in a Small Town

02:13 Overcoming Misconceptions About Small Town Businesses

05:56 The Importance of Community and Connection

06:45 Addressing Market Saturation Concerns

11:43 Transitioning to a Package Pricing Model

28:06 Focusing on Internal Business Factors

32:57 Conclusion and Final Thoughts