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In this episode of the Hairstylist Rising Podcast, Bianca shares her journey from corporate America to becoming a successful entrepreneur in the beauty industry. She highlights her initial success selling hair extensions and growing her brand, Sassy Mitchell Hair, into a global name. Bianca discusses the benefits of starting an e-commerce business for beauty professionals, including the freedom of time and the potential for unlimited income. She offers practical advice on identifying signature products, conducting market research, working with vendors, and utilizing focus groups. She also addresses common roadblocks and the importance of passion in driving success. For those interested in learning more about building an e-commerce brand, Bianca provides her contact information for further support.

00:00 Welcome and Introduction

00:25 Bianca's Journey into the Beauty Industry

03:05 Building a Successful Hair Extension Business

05:16 Advice for Beauty Professionals Entering E-commerce

08:29 Testing and Market Research

13:27 Budgeting and Vendor Selection

16:58 The Power of Influencer and Micro-Influencer Marketing

19:23 Benefits of E-commerce for Beauty Professionals

21:28 Types of Products and Audience Building

23:23 Conclusion and Contact Information