In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown speak to stylists who feel torn about raising prices while headlines keep warning about inflation and recession. If you are hesitating because the future feels shaky, this conversation shows you how to make a clear decision based on your numbers and your demand instead of the news cycle.

Whether you are worried about losing clients, afraid of pricing yourself out, or simply unsure how much to raise and when, you will learn practical ways to protect your margin, choose a smart increase, and keep flexible options if conditions change.

Key Takeaways:

📊 Let Your Data Lead: Use current demand on your time and real booking trends to decide if you are ready for an increase.
 🛡 Protect Your Margin: Rising costs hit business owners twice, so pricing must keep pace to support you and the business.
 📈 Choose a Sustainable Increase: Aim for the highest increase you can support with demand and clarity on the intention behind it.
 🧭 Plan for What If: If the market shifts, you can adjust with targeted marketing, retail focus, strategic discounts, or a temporary rollback.
 🧠 Replace Catastrophe With Clarity: Make the best decision with the information you have now and stop letting anxiety steer the business.
 🤝 Different Paths for Different Demand: If books are light, move conservatively. If you are booked out, you likely have room to move higher.
 🔍 Reality Check From The Field: Many stylists are still filling chairs and raising prices with thoughtful strategy and consistent marketing.

Why You Should Listen:

If you have been waiting for perfect certainty before you raise prices, this episode gives you a grounded process to move forward with confidence. Tune in for a clear, calm framework that helps you protect your livelihood, serve your clients well, and build a more resilient business.

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