Butternomics the Business of Culture

On this episode of Butternomics, our host, Brandon Butler, talks with Jarvis George, the creative powerhouse behind VibesInATL, about the secrets to creating content that consistently goes viral. Jarvis shares his journey from Navy veteran and grad student to one of Atlanta’s most influential creators, detailing how he leverages culture, consistency, and authenticity to drive engagement and build community. From content creation tips to understanding algorithms, this episode offers actionable insights for anyone looking to grow online.

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On this episode of Butternomics, our host, Brandon Butler, speaks with Sarah Oak Kim, co-founder of Our Bar ATL, about the intersection of nightlife, culture, and community advocacy. Sarah discusses how Our Bar became a gathering place for meaningful change, offering insights into initiatives like Hug the Block, Narcan training, and community-driven events. From challenging misconceptions to addressing social issues head-on, Sarah shares how nightlife can truly be a catalyst for change.

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On this episode of Butternomics, our host, Brandon Butler, talks with Chilly-O, a cultural pioneer and community advocate who has shaped Atlanta’s creative identity for decades. From his early work in the city’s housing projects to becoming a streetwear innovator and action sports enthusiast, Chilly-O has consistently leveraged his influence to uplift the youth and creative communities. In this conversation, he shares the importance of authenticity, the power of mentorship, and how creative communities can help Atlanta maintain its cultural edge.

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On this episode of Butternomics, our host, Brandon Butler, sits down with marketing legend Darryl “DC” Cobbin to explore what it truly means to create culture, not just chase it. From his groundbreaking work at Sprite, shaping hip-hop’s first mainstream brand partnerships, to driving billion-dollar success at Boost Mobile and marketing blockbusters like Avatar, DC shares strategic insights on how brands can authentically shape culture. He dives into the difference between marketing and advertising, why asking the right questions matters more than having quick answers, and how real culture drives real profits.

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On this episode of Butternomics, our host, Brandon Butler, sits down with Wintter Alex and Chic Lauren of The Manner Co to discuss their journey from styling one of Atlanta’s most iconic music videos, “Bad and Boujee,” to building a thriving creative empire. Wintter and Chic share how they’ve navigated fashion, marketing, and community to create a business that blends style with strategic success. This conversation dives into what marketing truly means beyond advertising, how to scale authenticity, and why community remains their most valuable asset.

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On this episode of Butternomics, our host, Brandon Butler, sits down with marketing expert Mahdi Woodard to explore his proven blueprint for turning content into commerce. Mahdi shares insights on the real definition of marketing, the secret behind finding product-market fit, and how he transitioned from hobby to thriving business without losing authenticity. This episode is a masterclass in translating your ideas, hobbies, and insights into commerce while staying true to yourself and your community.

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On this episode of Butternomics, our host, Brandon Butler, sits down with Isaac Hayes III, the force behind Fanbase, a groundbreaking social media platform redefining creator monetization. Isaac opens up about his unique approach to raising capital through equity crowdfunding, his journey transitioning from entertainment to tech, and why building infrastructure is the key to securing the financial future of black creators.

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On this episode of Butternomics, our host, Brandon Butler, sits down with Keyeriah Miles, founder of Ladies Who Golf, to talk about how a side hobby turned into a national movement. Keyeriah shares how a single text message evolved into the largest golf community for women in the country and what it really took to scale the brand with clarity, confidence, and culture. 

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On this episode of Butternomics, our host, Brandon Butler, talks with Henry Mason about what it means to build a healthcare company rooted in care, not just code. From a tech background to running one of Georgia’s top hospice providers, Henry shares how he’s navigating the business of medicine with honesty, grit, and a clear vision. If you’ve ever felt like the healthcare system isn’t built for you—this conversation confirms it, then gives you the game plan.

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On this episode of Butternomics, our host, Brandon Butler, talks with marketing strategist and speaker Mr. Daniel Dickey about how to turn your lived experience into a revenue-generating engine. Mr. Daniel Dickey shares how his love of culture, service, and storytelling evolved into a business and why you don’t need a gimmick if your strategy is strong. 

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