Buy Black Podcast | The Voice of Black Business

Get your pen and notepad ready before you start this episode. My guest, Lyman A. Montgomery delivers so many critical lessons it is hard to keep up! Join us as we get focused, become more productive, and learn to build a more profitable lifestyle in this episode!

• Psychological Distractions
  • Triage - Write down the strongest emotion you feel
• Process Distractions
  • Happen when you have no sustainable systems in place
• People Distractions
  • Constant Interruptions...especially at home office
  • Create and stick to office hours
  • Create automated "busy" notification on phone and email
  • Train people to respect your time
  • Have a dedicated line for emergencies
  • Be clear about what constitutes an emergency
• Email Distractions: Only Three Types of Email
  • Somebody owes you something
  • You owe something to someone
  • TRASH
• Products & Gadgets Distractions
  • Only use products that add value
  • Split test control (standard method) versus variable (the product or gadget)
  • Keep only those products that increase productivity
  • Ease of use is very important

• Write down everything you need to do: random order is fine
• Select five that you feel need to be done most
• Cut that list to three critical tasks that must be done TODAY

"A Confused Mind Never Buys"

• Rank top three tasks based on IMPACT, not importance
• Prioritize tasks for maximum impact with the greatest reach

"It's not what's important to you, it's what impactful to your client"

Whenever your mind begins to wander, ask:

"What should I be focusing in on, RIGHT NOW?"

• Be aware of your breathing patterns...be still
• Breathe, hydrate, move
• Physiology mirrors Psychology

• F.O.C.U.S. at home, at work, and at play
• Remember the Pareto Principle (80/20 rule)
  • Spend 80% of your time focused and working
  • Dedicate 20% of your time to break and relax
• For Every Big Idea, have a notepad or board for each

T.U.R.B.O. - Timestamp, Understand the impact, Resources needed, Bundle required tasks, Outcome metrics (how you measure success)

"The answer to the question should not always be, 'Me'."

• Volunteers / Ambassadors
  • Spread the word
  • Take care of technical tasks
• Paid Team
• Exchange of Services Team
  • Value Exchange
  • Bartering
  • Joint Ventures

Gotta have all three types of teams in place to be successful.

Building a team, but...

The real challenge was FEAR

• Facts: Real things that may have happened to you or other people in the past
• Interpretation: Giving life to those facts by viewing the potential future through a negatively biased lens
• Story: Crafting a scary story about the future based on your interpretation of old facts
• Truth: The scary story you created has not become your truth, and it paralyzes you

• Truth: Your truth that you know about yourself
• Story: How you and your truth really fit into the surrounding environment, and the impact that you know you can and will make
• Interpretation: How you share that story with others and influence outcomes
• Facts: Real-life outcomes that you made happen by following the above steps

Text the word FOCUS to 440-703-6287 or visit: https://focuseddriven.com  FocusUAcademy Podcast: https://www.buzzsprout.com/146866 

Email: [email protected]

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In this episode, Darrin Marion, CEO of Ratel SEO, teaches us the fundamentals of Search Engine Optimization.  Darrin and I connected through a mutual friend as I was preparing to launch BuyBlackPodcast.com.  Over a two day weekend, he helped me organize and optimize my content and he can do the same for you.  Have a pencil and notepad ready.  This episode is full of gold nuggets.

• Started at Merrill Lynch
  • Largest Class Action Lawsuit in history
  • Left went to Starbucks
  • Learned how to Roast Coffee
  • Decided to start own company
• Darrin’s Coffee Company
  • Wanted to learn how to look bigger than he was in the marketplace
  • Took classes on SEO
  • Began ranking first page on google
  • Then ranking first page nationally
  • Decided to start company providing SEO services
• Ratel SEO (The Honey Badger)
  • “We rank where we want!”

• Manufactures roasted coffee beans
• Specialty coffee only
  • Darrin’s offer Q-Score 88 and above
• darrinscoffee.com

• Darrin’s Coffee got hacked
• Learned the skills, then shared them
• Growth through “The Unrefusable Offer”
• ratelseo.com

Be One of the First 100 to Order Buy Black Podcast Merchandise and Get 20% off Your Entire Cart on Purchases of $50 or More.  Visit: https://buyblackpodcast.com/shop Use the Coupon Code: FIRST100

• On Page SEO
• Images, Descriptions & Alt Tags
• Internal Links
• External Links
• Anchor Text and more…

• Claim your Google Business Page
• Use Google Keyword Planner
  • Search High Traffic, Low Difficulty Words & Phrases

www.ratelseo.com 

www.darrinscoffee.com 

[email protected] 

www.buyblackpodcast.com 

www.hapticconsulting.com 

[email protected] 

In this episode Dr. Julian Thomas reminds us that being an entrepreneur doesn't mean you have to quit your day job.  He spells out the steps he has taken to build a successful leadership consulting practice while leading Airmen as a United States Air Force Major.  Along the way we also cover important topics including:

• What is a Leader
• Emotional Intelligence (EQ)
• The Importance of Listening
• Structuring Your Business for Success
• Save, Set Aside, and Invest
• and Effective Word of Mouth Marketing

Whether you are just starting your business or already a seasoned entrepreneur, there's something important for you in this episode! 

www.drjulianthomas.com

[email protected]

FB: https://www.facebook.com/Dr-Julian-Thomas-349773381725787/

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www.hapticconsulting.com

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In this very candid episode, I talk about myself and how I can help your company using my training and leadership consulting expertise.  It's not a pretty, well-wrapped marketing pitch. This one was hard to record and may be equally as hard to listen to...but I needed to get the words out.

Do you have a great product or service, but have a hard time selling it. Most likely, there is a problem with your marketing strategy.  In this episode, Oliver Michael Fitzpatrick shares some tips on how to Market Yourself and Open Doors to get your brand in the hands of the right people.

• Always had a passion for fashion
• Started as a wholesale business
  • Manufactured Overseas
  • Unique, but not custom
  • Long lead time from order to delivery
• Moved to Handmade, Custom Products
  • Attended Fashion School
  • Learned to Sew
  • Began choosing custom fabrics & styles
  • More value, shorter delivery lead time
  • Instant Competitive Advantage
• Leveraged Jobs/Career to Build Business Skills
  • Retail Cell Phone Store
    • Sales Strategies & Tactics
    • Reading Body Language & Non-Verbal Cues
  • Men's Suit Store Stylist
    • How to Measure for Tailored Products
    • Understand Men's Fashion Wants & Needs

Regardless of who you are interacting with, personally or professionally, it is important to be genuine.  Trying to adjust your personality to what you think people want to see is easily recognizable and a big turn off.  Whenever you Market Yourself to other people, Be Yourself.  Here are some other great tips from Oliver on how to Open Doors and create opportunities:

• Conversation Starter
• Confidence in your brand

• Don't give them out like candy
• Engage in conversation, be selective with your cards

• This is Your Online Business Card
• Present the right image
• Your Product Needs a Strong Presence
• Connect with and Promote Other Entrepreneurs

• Extends Meaningful Conversation
• Opportunities to Find Common Ground
• More Likely to Develop Connections

• Find Common Ground
• Listen for Helpful Hints
• Introverts Make Good Networkers
• Let Other People Talk, Genuinely Care About What They are Saying

• How Can My Brand Benefit This Person
• Can It Benefit Someone they Know
• How Can This Person Benefit Me

Get help Starting Your Business with more tips and Resources on the Buy Black Podcast website.

For more targeted help, schedule a FREE 15-Minute Consultation with me to Organize Your Ideas, Make a Plan, and Take Action!

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Enter Coupon Code BUYBLACKPOD at Checkout!

Email: [email protected]

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Instagram Personal: @_iamfitz

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The Mocha Minutes Podcast

https://itunes.apple.com/us/podcast/mocha-minutes/id1290242435?mt=2

The Startup Life Podcast

https://itunes.apple.com/us/podcast/the-startup-life/id1171309988?mt=2

The Minding Your Business Podcast

https://itunes.apple.com/us/podcast/the-minding-your-business-podcast/id1270984117?mt=2

Ash Said it Daily Podcast

https://itunes.apple.com/us/podcast/ash-said-it-daily/id1144197789?mt=2

The Riot Starter Chat

https://itunes.apple.com/us/podcast/the-riot-starter-chat/id1084179977?mt=2

Cool kids, come have a seat at the nerds table! In this episode, we dig into the comprehensive definitions of Resources, Levers, Leverage, and Mechanical Advantage so we can apply the concepts to build stronger Community Economics.

Strap on your suspenders, hike up your pants, and find your old set of taped together glasses.  It's time to nerd out!

Resource

• A source of supply or support
• A natural source of wealth or revenue
• A source of information or expertise

Lever

• A bar used to pry or dislodge something
• An inducing or compelling force: a tool

Leverage

• The action of a lever or the mechanical advantage gained by it
• The use of credit to enhance one's speculative capacity

Mechanical Advantage

• the advantage gained by the use of a mechanism in transmitting force
• specifically : the ratio of the force that performs the useful work of a machine to the force that is applied to the machine

• Work Harder
  • Twice as hard to achieve half as much
  • True, but short-sighted
  • Means we would have to work 4x as hard to keep up
    • Unsustainable
    • No long-term benefit
• Work Smarter
  • We've all heard it, but what does  that mean
  • In economic achievement, it means use leverage

• Credit: Most recognized Example
• Grant & Scholarship Programs
• Professional Networks
• Fraternities & Sororities
• Partnerships
• Champions
• Job / Paycheck

• Nneka Brown-Massey: Episode 003, Innovative Supplies Worldwide, Inc
  • Leveraged resources available to Veterans to start her business shortly after separating from the military
  • Leveraged the Instagram platform to find Black Artists to contribute to her business
• Mike De Los Santos: Episode 006, Mike D's BBQ
  • Leveraged Wins & Recognition from BBQ competitions to position himself as a premium brand above a highly competitive North Carolina market
  • Leveraged a NASCAR Sponsorship to put his brand in front of an audience with whom he may not have otherwise gained access
• Jamel LeBranch: Episode 019, Faith is Fuel Shades
  • Leveraged the influence of celebrities and athletes to position his product as a luxury brand
• Rashida Hawthorne: Episode 022, Glambulb
  • Leveraged the drop shipping model to build a profitable business from a very low initial investment
  • Leveraged the profits from that initial business to start a second, more cash intensive business
• DJay Reace: Episode 025, Mobile DJay Business
  • Leverages relationships with people in complementary businesses to grow his client base
• Jarrod Woodley: Episode 028, The Land Banc

Start looking for examples of people or companies using leverage in your own surroundings.  Look for opportunities to use leverage and take them.

Join the Buy Black Podcast Community Facebook Group and build relationships with our members.  Let's find ways to leverage each other to Build Businesses and stronger Community Economics.

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Email: [email protected]

Call or Text: 501-703-0363

In this episode Jarrod Woodley shares his stories of trials and tribulation in the Real Estate business.  We learn about the difficulties associated with traditional Real Estate Investing, the stress of being a landlord, and how we can avoid it all by investing in Raw Land.  Don't miss this eye opening interview!

Answering Service & Virtual Receptionists - https://patlive.com

Mobile Notary Public Services - http://www.123notary.com/notary-search.asp

Land Academy - https://landacademy.com

REtipster - https://retipster.com

Visit https://buyblackpodcast.com for more information to Start Your Business and Find Over 200 Resources that will help you Make It A Success!

https://thelandbanc.com

Email: [email protected]

Phone: 501-291-1782

FB/IG: @jarrodwoodley

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Email: [email protected]

Phone: 501-703-0363

• Level of Risk
• Potential Reward
• Level of Control
• Level of Effort
• Velocity of Return on Investment

• Individual Retirement Account (IRA) / ROTH IRA / 401K
• Crypto-Currencies
• Single Stock Trading
• Mutual Fund Trading
• Real Estate Investing
• Side Hustle Businesses
  • E-Commerce Specifically for this Episode

1. Build a Starter Emergency Fund ($1000-$2000)
2. Build a Business Fund ($5000 is our example but can be smaller)
3. Register LLC & Open Business Account with Business Fund
4. Resume Normal Habits With Job Income (pay down debt, save for vacations, fund retirement, etc.)
5. Open & Scale E-Commerce Business
6. Use Profit Distributions from E-Commerce to Buy Income Generating Assets (Real Estate, Art, other Businesses, etc.)
7. You are now wealthy...give money, time, and energy to people and communities who need it; help others grow as you have

For more details about this episode Connect With Me

Email: [email protected]

Call or Text: +15017030363

Download the Buy Black Podcast App and Call or Email me directly from the Contact Menu!

In this episode, Johnathan Thomas explains how conducting thorough Market Research can help you grow your business.  As young entrepreneurs, we often sensationalize the process of Building a Business from Scratch.

On Day 1 you Start Your Business.  Three years later you're a multi-millionaire, but what happens in between?  If you’re doing things right, the answer to that question should be a lot of testing, observing, questioning, and reconfiguring.

If we put the right amount of energy into Market Research up front, it will save time, money, and show our customers that we really care about what they need…not what we want to sell.

Ivana Taylor at QuestionPro.com put together a Great List of Ideas to help you get started…check out the highlights:

“Having an objective for your Market Research will flesh out what kind of data you need to collect.”

“When you take time to define your target customer you can also find the best products and services to sell to them.”

“It’s okay to decide on who is not a part of your target customer base. In fact, for small businesses knowing who you don’t cater to can be essential to helping you grow.”

“By…doing in-person research, you can dig up a lot of information to help you define your unique selling position and create even better offers for your customers.”

“A good customer survey is one of the most valuable Market Research Tools because it gives you the opportunity to get inside of your customer’s head. Many customers will be delighted to offer feedback. You can even give customers who fill out surveys a gift like a special coupon for their next purchase.”

At the end of our episode, Johnathan says the best thing an aspiring business owner can do is “Run Your Numbers”.  As it is with Market Research, we have to put our passion and egos aside when making business decisions.  Identify your fixed costs, variable costs, potential revenue streams, and optimal price for your goods or services that will allow you to make a profit.  Remember, a business without income is just an expensive hobby.

To learn more about Market Research, “Running Your Numbers”, or starting a Global Housing Company like the one laid out in this episode, Connect With Johnathan at:

Cell: 847-293-5708 LinkedIn: Johnathan Thomas Facebook: John Thomas

Yelp: https://goo.gl/eL1ju3

Google Maps: https://goo.gl/kmKmy9

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In this episode, I connect with DJay Reace to talk about his Mobile DJ business and learn how he builds symbiotic professional relationships that keep his business growing and get the money chasing him, rather than the other way around.  Join us!

Connect with DJay Reace

[email protected]

All Socials: @djayreace

Website: https://djayreace.com