Buyer Persona

By Tony Zambito

From the founder of the "buyer persona" concept, Tony Zambito, comes a podcast to help us understand tomorrow's future buyers. Through commentary and guest interviews, we will discuss the future of bu... more

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FAQs about Buyer Persona:

How many episodes does Buyer Persona have?

The podcast currently has 3 episodes available.

Buyer Persona episodes:

February 17, 2022 The Great Buyer Resignation
The Great Buyer Resignation Buyers are walking with their feet. In this video, based on buyer interviews, I go through 9 reasons why buyers are resigning from the selling process.
...more
9min
April 22, 2021 3 Important Lessons Learned
We are coming up on the 20th anniversary of the Buyer Persona concept. In this brief episode, I share with you 3 important lessons I have learned in this journey so far.
...more
6min
April 13, 2021 Welcome To The Buyer Persona Podcast
In this brief trailer, Tony Zambito introduces his new Buyer Persona Podcast. Welcoming listeners to join him in talking about one of the most important concepts used in business marketing, sales, and strategy to understand the modern buyer of today.
...more
2min

FAQs about Buyer Persona:

How many episodes does Buyer Persona have?

The podcast currently has 3 episodes available.