Buyers Agent Mastery Podcast

Most buyer's agents burn out trying to do everything themselves. Scott Aggett took the opposite approach — he broke the buyer's agent role into specialist functions, hired to his weaknesses, and built Green Shoots Property into one of Australia's most systematic buyer's agencies.

In this episode of Buyers Agent Mastery, Scott pulls back the curtain on what it actually takes to scale a buyer's agent business beyond the founder. He shares the segmentation model that freed him from being the bottleneck, the data-driven method he uses to identify property hotspots before they heat up, and why 90% of his clients come back — without a marketing machine behind him.

You'll also hear the hard stuff: why he had to cut his team from eight to seven after a revenue hit, the "suck it and see" reality of building systems that took far longer than planned, and what happens when new competitors "drop their pants" on fees.

01:15 - Meet Scott Aggett

03:56 - Learning Without Mentors

06:00 - Hiring to Your Weaknesses

08:52 - When Growth Happens Too Fast

10:24 - Why Buyer's Agents Should Specialise

14:05 - Building a Team That Challenges You

17:23 - Finding Your Niche and Offer

23:13 - Pricing, Marketing & Winning Clients

29:50 - Choosing the Right Clients

31:44 - What Makes a Sustainable Buyer's Agency?

33:14 - Can Great Sales Agents Become Great Buyer's Agents?

36:57 - Key Takeaways: Hiring, Culture & Referrals

Scott Aggett is one of Australia's most experienced property professionals, with more than 30 years in the industry and over 4,000 property transactions completed across Australia, the UK, and Asia.

Before founding Green Shoots Property, Scott built and successfully exited Hello House, Australia's first negotiation-as-a-service business. His background spans real estate sales, property investment, negotiation, and business leadership, giving him a unique perspective on both property markets and company growth.

Today, as Founder and Director of Green Shoots Property, Scott helps investors build long-term wealth through data-driven strategy, suburb selection, asset analysis, and expert negotiation. Known for his practical approach, strong leadership philosophy, and focus on client outcomes, Scott has become a respected voice among buyer's agents looking to build sustainable, scalable businesses.

• Scott Aggett (LinkedIn)
• Scott Aggett (Website)
• Green Shoots Property (Website)
• Green Shoot’s LinkedIn

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Before podcasts, social media, and buyer's agency became mainstream, Bryce Holdaway and Veronica Morgan were helping clients navigate property markets around Australia.

Their paths first crossed during the auditions for Location Location Location Australia, launching a professional relationship that has now come full circle.

In this launch episode of Buyers Agent Mastery, Bryce and Veronica unpack their individual journeys, the lessons they learned building two very different businesses, and the challenges facing today's buyers agent industry.

They discuss why buyers agency isn't a side hustle, how professional standards have slipped in recent years, and what separates sustainable businesses from short-term operators. Along the way, they share the mistakes, mentors, and turning points that shaped their careers.

Whether you're starting your first buyers agency, growing beyond your first few clients, or building a scalable business, this episode provides the foundation for what's ahead in the Buyers Agent Mastery journey.

00:54 – How Two Industry Veterans Joined Forces

02:42 – The TV Show That Changed Everything

04:21 – What National TV Taught Them About Property

06:44 – Every Great Buyers Agent Needs a Mentor

10:41 – Building Businesses After the Cameras Stopped

16:29 – The Biggest Problem Facing Buyers Agents

24:55 – The Business Framework Every BA Should Know

27:22 – The Roadmap for Every Stage of Growth

29:07 – Why This Podcast Is Different

30:33 – One Final Message for Every Buyers Agent

With more than four decades of combined experience in property, Bryce Holdaway and Veronica Morgan have helped shape Australia's buyers agent industry from the ground up. Long before buyer’s advocacy became widely recognised, both were building successful businesses, educating consumers, and championing higher professional standards across the profession.

Bryce is Partner and Director of Property Advisors at Empower Wealth, where he has helped grow the business into one of Australia's leading property advisory firms. Best known as co-host of Location Location Location Australia and co-host of The Property Couch podcast, Bryce has spent decades helping Australians make smarter property decisions while mentoring the next generation of buyers agents through proven systems and business leadership.

Veronica is Founder and Director of Good Deeds Property Buyers and has been representing home buyers and property investors for more than 20 years. A former Vice President of the Real Estate Buyers Agents Association of Australia (REBAA), she has become one of the industry's strongest advocates for ethical practice, professional standards, and education. Veronica is also the author of Auction Ready and creator of one of Australia's leading mentoring programs for aspiring buyers agents.

Together, Bryce and Veronica bring decades of real-world experience, countless client success stories, and lessons learned from building, growing, and refining their own businesses. Through Buyers Agent Mastery, they're on a mission to help buyers agents build profitable, sustainable businesses while raising the standard of the profession for years to come.

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