Do You Inspire Your Buyers?
We are all in sales. We are all being sold to. What makes you want to buy? What are the factors that go into the sales process that influence you? What are the things that stop you from your purchase?
You may have sat through a presentation only to wonder, “well where do we go from here”? It all pretty uninspiring, isn’t it?
If you are in sales, B2B or B2C that fact is there is one thing that you need, and that is you need to “inspire your buyers”. What does that mean? Do you as know your buyers’ pain? How clearly can you paint the picture of their problem, and what the solution will do to relieve it?
In this episode of A New Direction President of InspireYourBuyers.com Bruce Scheer uses the “Go to Market Narrative Development” that he has used with industry leaders like, IBM, Microsoft, HP Google and many others.
Bruce Scheer‘s book, “Inspire Your Buyers: Go to Market with a Story that Sizzles“. Is a quick, power packed, practical, step by step guide to helping you carve out a narrative that causes buyers to want to buy from you.
Bruce calls it the “Go To Market Narrative”. And when you see it all laid out it just makes so much sense. The problem for you and I, we don’t ask the right questions and are coming up with the wrong answers.
Bruce wants you and I to dig deeper. And deeper we must go. If we are truly going to create a narrative in our marketing and sales presentations, then we need to truly understand our buyer’s pain. Problem one…are we truly identifying their real pain.
And that leads to problem two: too often we make ourselves the hero with our solution, when we should be digging into the buyers’ pain so deeply, they feel it, and then imagine a world without that pain.
By the time to you get to the end of the book “Inspire Your Buyers” has you ready and aligned for success. Again, it’s a quick read, but with a powerful and successful message.
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