Understanding retail buyers and getting comfortable, and even proficient, with selling is a critical skill that food founders need to master. The latest food founders interview features Karen Green, someone who’s been on both sides of the negotiating table. She began her career as a retail buyer with Tesco, then Boots, before working in Commercial roles for a range of food businesses. As well as sharing her buying and selling experiences, she explains the ideas in her new book, Buyer-ology.

You can order Karen’s new book here.

—

You’ll find more videos, guides, checklists and podcasts to help you with your product development and food or drink business on the Froghop website at https://www.froghop.co.uk/resources/. If you’d like to talk about your product and its development, feel free to get in touch.