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Luke Carl sits down with Jonathan to break down what’s really happening in the Gulf Shores, Orange Beach, and Fort Morgan short-term rental markets heading into early 2026. They dig into where buyers are finding leverage right now, why condos are far more negotiable than single-family homes, how inventory can be both limited and overpriced at the same time, and what recent deal examples reveal about seller motivation, management performance, and realistic expectations in today’s market. The conversation also touches on tourism drivers like sports travel, infrastructure expansion, and local news that could impact future demand.
Connect with an agent: [email protected]
Connect with us:
The Short Term Shop - https://theshorttermshop.com/
https://stsplus.com/
Follow Avery Carl on Instagram
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Join the Short Term Shop Facebook group
Check out the Short Term Shop on YouTube
For more information on how to get into short term rentals, read Avery’s books:
Smarter Short Term Rentals - Buy it on Amazon
Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon
In the final episode of the series we'll be covering calendars and pricing for properties in Gulf Shores. We'll have some tips for the newbies, as well as advice for staying on top of the many events coming to the area. We'll touch on lead times and how they can vary based on season and property size.
Connect with Avery and the Short Term Shop:
www.theshorttermshop.com
www.strquestions.com
Short-Term Rental, Long-Term Wealth Book - https://amzn.to/3Adg6PA
Short Term Show and Short Term Rental Management Show - https://linktr.ee/strmshow
The Short Term Show - https://linktr.ee/theshorttermshow
https://www.facebook.com/groups/shorttermshop
https://theshorttermshop.com/cash-flow-calculator/
https://theshorttermshop.com/estimated-returns/
https://theshorttermshop.com/lp/gulfshores/
In this episode of the series we'll cover the common occurrences you should expect to deal with in the Gulf Shores market. We'll discuss the battle of HVAC vs salt water and why you should be rinsing yours off, hurricance cancellation policies, rules for night time lighting and more.
Connect with Avery and the Short Term Shop:
www.theshorttermshop.com
www.strquestions.com
Short-Term Rental, Long-Term Wealth Book - https://amzn.to/3Adg6PA
Short Term Show and Short Term Rental Management Show - https://linktr.ee/strmshow
The Short Term Show - https://linktr.ee/theshorttermshow
https://www.facebook.com/groups/shorttermshop
https://theshorttermshop.com/cash-flow-calculator/
https://theshorttermshop.com/estimated-returns/
https://theshorttermshop.com/lp/gulfshores/
In this episode of the series we'll cover setting up your new Airbnb property in Gulf Shores! We'll touch on what you should/shouldn't expect to come with your property, the importance of changing your locks immediately, to supply or not to supply baby items and more.
Connect with Avery and the Short Term Shop:
www.theshorttermshop.com
www.strquestions.com
Short-Term Rental, Long-Term Wealth Book - https://amzn.to/3Adg6PA
Short Term Show and Short Term Rental Management Show - https://linktr.ee/strmshow
The Short Term Show - https://linktr.ee/theshorttermshow
https://www.facebook.com/groups/shorttermshop
https://theshorttermshop.com/cash-flow-calculator/
https://theshorttermshop.com/estimated-returns/
https://theshorttermshop.com/lp/gulfshores/
In this episode of the series we'll be covering the contract process for the Gulf Shores market. We'll walk through what the process looks like from offer to closing. We'll go over assessments, due diligence, removing contingencies and more.
Connect with Avery and the Short Term Shop:
www.theshorttermshop.com
www.strquestions.com
Short-Term Rental, Long-Term Wealth Book - https://amzn.to/3Adg6PA
Short Term Show and Short Term Rental Management Show - https://linktr.ee/strmshow
The Short Term Show - https://linktr.ee/theshorttermshow
https://www.facebook.com/groups/shorttermshop
https://theshorttermshop.com/cash-flow-calculator/
https://theshorttermshop.com/estimated-returns/
https://theshorttermshop.com/lp/gulfshores/
In this episode of the series we're covering Gulf Shores financing! We'll go over the different loan types and what kind might be best for you when purchasing in this market. We'll also touch on creative financing options.
Connect with Avery and the Short Term Shop:
www.theshorttermshop.com
www.strquestions.com
Short-Term Rental, Long-Term Wealth Book - https://amzn.to/3Adg6PA
Short Term Show and Short Term Rental Management Show - https://linktr.ee/strmshow
The Short Term Show - https://linktr.ee/theshorttermshow
https://www.facebook.com/groups/shorttermshop
https://theshorttermshop.com/cash-flow-calculator/
https://theshorttermshop.com/estimated-returns/
https://theshorttermshop.com/lp/gulfshores/
In this episode we'll cover who you need to have on your buying team for your STR property in Gulf Shores. We'll discuss acquisition and management, why you need an STR specific agent, finding specialized technicians and more.
Connect with Avery and the Short Term Shop:
www.theshorttermshop.com
www.strquestions.com
Short-Term Rental, Long-Term Wealth Book - https://amzn.to/3Adg6PA
Short Term Show and Short Term Rental Management Show - https://linktr.ee/strmshow
The Short Term Show - https://linktr.ee/theshorttermshow
https://www.facebook.com/groups/shorttermshop
https://theshorttermshop.com/cash-flow-calculator/
https://theshorttermshop.com/estimated-returns/
https://theshorttermshop.com/lp/gulfshores/
In this episode of the series we'll be covering general expenses associated with owning a property in Gulf Shores. We'll discuss the importance of doing your due diligence when purchasing a home in a hurricane zone as well as the importance of being aware that your insurance will be higher. We'll also touch on taxes, adding pools with heaters, HOAs and more.
Connect with Avery and the Short Term Shop:
www.theshorttermshop.com
www.strquestions.com
Short-Term Rental, Long-Term Wealth Book - https://amzn.to/3Adg6PA
Short Term Show and Short Term Rental Management Show - https://linktr.ee/strmshow
The Short Term Show - https://linktr.ee/theshorttermshow
https://www.facebook.com/groups/shorttermshop
https://theshorttermshop.com/cash-flow-calculator/
https://theshorttermshop.com/estimated-returns/
https://theshorttermshop.com/lp/gulfshores/
In this episode of the series we'll be analyzing the potential revenue for a property in Gulf Shores. Your income potential will vary based on where you are located, but we will touch on what is sort of an overall sweet spot. We'll also discuss "saturation" and the opportunity to succeed in this market due to many listings not being managed well.
Connect with Avery and the Short Term Shop:
www.theshorttermshop.com
www.strquestions.com
Short-Term Rental, Long-Term Wealth Book - https://amzn.to/3Adg6PA
Short Term Show and Short Term Rental Management Show - https://linktr.ee/strmshow
The Short Term Show - https://linktr.ee/theshorttermshow
www.strinsights.com
https://www.facebook.com/groups/shorttermshop
https://theshorttermshop.com/cash-flow-calculator/
https://theshorttermshop.com/estimated-returns/
https://theshorttermshop.com/lp/gulfshores/
In this episode of the series we'll be covering what types of properties do best in Gulf Shores and what you should consider purchasing. The restrictions and property type will vary on your location, so stay tuned to find out which area best suites your needs. We'll also cover must haves and desirable amenities, how prices can vary depending on area and more.
Connect with Avery and the Short Term Shop:
www.theshorttermshop.com
www.strquestions.com
Short-Term Rental, Long-Term Wealth Book - https://amzn.to/3Adg6PA
Short Term Show and Short Term Rental Management Show - https://linktr.ee/strmshow
The Short Term Show - https://linktr.ee/theshorttermshow
https://www.facebook.com/groups/shorttermshop
https://theshorttermshop.com/cash-flow-calculator/
https://theshorttermshop.com/estimated-returns/
https://theshorttermshop.com/lp/gulfshores/
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