Anything you log into can be optimized and automated. Our guest today, Head of Marketing at Krista, Scott King, helps us understand how Krista’s AI-led intelligent automation platform enables companies to automate complete business processes by elegantly orchestrating people, apps, and AI. Scott helps us understand the importance of automation and AI in empowering employees and customers and how that impacts your bottom line. Tapping into his expertise Scott gives the listeners tips on creating a converting buying journey that guides and educates prospects through a frictionless path to purchase.