Buying Sideline: The Business of Sports Hospitality

Kyle Pagan talks to Party Shack and Front Row Suites Founder and CEO, Bobby Bowers, about their flexible, semi-permanent premium hospitality structures. Bobby talks about generating multimillion-dollar revenue through projects in Ohio State's South Endzone, why traditional stadium construction doesn't always make financial sense, why younger premium buyers are becoming decision makers, and shares details about OSU's next phase of suite remodels, the company's emerging relationship with RevelXP, and why they're eyeing motorsports as its next major opportunity. 

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Kyle Pagan talks with DLR Group's Jordan Krug and Ryan Freeland about premium hospitality reshaping stadium design. Jordan works on the sports interior design side, while Ryan focuses on the broader architecture and exterior. DLR Group recently completed premium hospitality spaces in Missouri football's Memorial Stadium renovation and is currently involved in the $400 million renovation of Camping World Stadium in Orlando, where the Jaguars will play next season. We discuss how Mizzou created distinct premium experiences while preserving the traditions that make a 100 year old football stadium unique; why premium spaces are increasingly being designed for different price points and demos; how food, beverage and residential design are influencing stadiums; and why architects, interior designers, ticketing teams and hospitality operators increasingly need to work together from day one.

0:00 - Evolution of Stadiums into Hospitality

6:13 - Missouri Football's New Premium Builds

9:17 - Design Process: Culture, Collabs, Partners

24:30 - Modular Hospitality Spaces

28:32 - Emerging Hospitality Trends

30:35 - Camping World Stadium Renovation

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