Buying new software is easy. Getting your team to actually use it is where the real work starts.

In this episode of the Ingaged Podcast, Dean Curtis, CEO of Ingage, sits down with Caelahn Bullen from Siro to talk about what separates successful tech adoption from failed rollouts in the home improvement industry.

They dig into the challenges of introducing new tools to sales teams, why buy-in from managers and frontline reps matters so much, and how the best companies create accountability, structure and clarity around implementation.

The conversation also explores how AI is helping businesses unlock more value from customer conversations, not just for sales coaching, but across marketing, leadership and the broader organization. If you’ve ever invested in technology and struggled to get real adoption, this episode will give you a practical look at what it takes to make new tools stick and turn software into business results.