Ingaged by Ingage

New technology does not fail because the tool is bad. It fails when leadership underestimates what adoption actually takes.

In this episode of the Ingaged Podcast, Dean Curtis sits down with Jeff Gunhus of Home Genius to talk about what it really means to roll out technology inside a fast-growing home improvement business. From building buy-in across the organization to creating champions at every level, this conversation explores the leadership decisions that determine whether a new tool creates momentum or confusion.

Jeff shares how his team thinks about being tech enabled, not tech driven, why rollout timelines almost always take longer than expected and what leaders need to own when adoption falls short. They also dig into pilot programs, feedback loops, training, accountability and the importance of choosing partners who can grow with the business.

If you are scaling quickly, evaluating new tools or trying to get more value from your tech stack, this episode will give you a smarter framework for leading change.

The best software in the world will not move your business forward if your team never fully adopts it.

In this episode of the Ingaged Podcast, Dean Curtis sits down with Kevin Geiger from Leap to explore the real challenge behind technology adoption in home improvement. It is not just about choosing the right tool. It is about getting alignment across leadership, management and the people who use it every day.

They unpack why buy-in matters more than features, how change management shapes every rollout and why the true value of technology is only realized when it improves the day-to-day work of the people behind it. The conversation also touches on KPIs, team incentives, customer impact and the growing role AI can play when it is used to support people, not replace them.

If you are evaluating new software, trying to improve adoption or wondering why good technology sometimes fails to deliver, this episode will challenge the way you think about implementation and growth.

Buying new software can feel like progress. But without the right process, alignment and expectations behind it, even the best technology will fall flat.

In this episode of the Ingaged Podcast, Dean Curtis sits down with Justin Hatcher of 1&Fund to talk about what really drives successful tech adoption in home improvement. From leadership buy-in and frontline resistance to customer journey friction and process gaps, this conversation explores why technology alone is never the answer.

They also dig into what makes a rollout succeed, how to know when a tool no longer fits the business and why the strongest operators think beyond the platform before making their next tech decision. If you are evaluating new tools, trying to improve adoption or wondering why a piece of software is not delivering the results you expected, this episode will give you a smarter way to think about technology and growth.

​​Buying software is easy. Getting people to change is the real challenge.

In this episode of the Ingaged Podcast, Dean Curtis sits down with Tim Lengel of Feldco to talk about what it really takes to adopt new technology in a growing home improvement business. From sales team buy-in and manager accountability to training, measurement and culture fit, this conversation gets into the people side of implementation that often determines whether a tool succeeds or fails.

They also dig into how leaders should evaluate new technology, why too much change creates chaos and how to think about AI as part of a smarter, more intentional rollout strategy.

If you are trying to improve efficiency, increase revenue and make better technology decisions without overwhelming your team, this episode is worth a listen.

Buying new software is easy. Getting your team to actually use it is where the real work starts.

In this episode of the Ingaged Podcast, Dean Curtis, CEO of Ingage, sits down with Caelahn Bullen from Siro to talk about what separates successful tech adoption from failed rollouts in the home improvement industry.

They dig into the challenges of introducing new tools to sales teams, why buy-in from managers and frontline reps matters so much, and how the best companies create accountability, structure and clarity around implementation.

The conversation also explores how AI is helping businesses unlock more value from customer conversations, not just for sales coaching, but across marketing, leadership and the broader organization. If you’ve ever invested in technology and struggled to get real adoption, this episode will give you a practical look at what it takes to make new tools stick and turn software into business results.

Technology has changed the home improvement industry, but choosing the right tools is what separates growing companies from everyone else. In this episode of the Ingaged Podcast, Dean Curtis, CEO of Ingage, sits down with Tim Musch of Paradigm Vendo to discuss tech adoption, building the right tech stack and why clarity in marketing and sales is critical to winning more deals. They explore how the industry has evolved, how today’s buyers shop differently and how business owners can simplify the customer journey to build trust and close more sales.

AI is moving fast.

The real question is not whether you should adopt it, but how to implement it the right way.

Join Dean Curtis, CEO of Ingage, and Paul Burleson of Westlake Royal Building Products for a practical conversation on what AI adoption looks like inside today’s home improvement sales organizations.

With more than four decades of experience leading technology evolution in the industry, Paul shares how sales leaders should approach AI strategically, not reactively. From speech analytics and speed to lead to CRM integrations and emerging robotics, this session will focus on identifying operational gaps first and aligning AI tools to real business needs.

If you are responsible for sales performance, process consistency or technology decisions, this session will give you a clear roadmap to adopt AI with confidence.

Buying software doesn’t solve business problems. Changing behavior does. In this episode of the Ingaged Podcast, Dean Curtis sits down with Matt Verlack, founder and CEO of Precision, to unpack why so many tech deployments fall short and what leaders can do to avoid software buyer’s remorse.

From his start as a firefighter to building and exiting his first SaaS company, Matt shares what he’s learned about driving adoption, aligning incentives, and turning technology into tangible business outcomes.

If you’ve ever struggled with CRM rollouts, sales enablement tools, or tech stack overload, this conversation offers clarity and a better path forward.

Great products need great systems to succeed. In this episode of the Ingaged Podcast, host Pam Torrey sits down with Jon Gardner from Owens Corning to unpack how the company built a modern roofing tech stack. From choosing the right partners to supporting a national contractor network, Jon shares lessons on how manufacturers can turn tools into real business growth. Whether you're evaluating your current stack or exploring new ways to support the field, this 20-minute conversation offers clear, practical takeaways for sales and marketing leaders in home improvement.

What separates successful tech adoption from software buyers’ remorse? In this episode, Dean sits down at Precision HQ with Matt Verlaque, former firefighter turned tech founder and CEO of Precision, an AI-powered dashboard that helps businesses make sense of their data and drive growth.

Together, they dig into the real reasons software implementations fail and why behavior change, not just flashy features, determines whether new tools succeed or flop. Matt shares war stories from his time as a coach, operator and accidental software entrepreneur, offering practical advice for business leaders thinking about replacing or scaling their tech.

You’ll learn how to align technology with real business outcomes, how to bring users along for the ride, and what metrics actually matter when measuring software ROI. This episode is a must-listen for anyone buying, selling or implementing technology in their business.