Sales Secrets

Buying Triggers Win Over Product Features | #1412


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  • You are selling a decision, not just a product
  • “I’m busy” can be a buying trigger
  • Pain creates urgency better than closing tricks
  • Goals and deadlines sharpen relevance
  • Risk is the trigger that can override everything
  • Great reps do not sell all 10 triggers at once
  • ...more
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    Sales SecretsBy Brandon Bornancin

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