We are all loyal to our favorite brands and our confidence with their respective quality is what keeps us coming back for more. Marketing is extremely important in the automotive industry, making it possible for established brands to branch out into other fields because they hold consumer trust. Alan and BJ Killeen, automotive journalist for CarBuzzard, discuss the importance of brand reputation when it comes to purchasing a new vehicle. Discover more. | Listen to Full Episode #278

"You can associate brand name with value."

--Alan Taylor

? Bio: BJ Killeen

? Website: teamkilleen.com

? Twitter: @bjkilleen

? Facebook: /bjkilleen

? Instagram: @bjkilleen

? Company: CarBuzzard

? Website: carbuzzard.com

? Twitter: @carbuzzard

? Facebook: /carbuzzardcom-7618230263

? Instagram: @carbuzzard

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