In this episode of Buzz Bites, Amiee Keenan rewrites the B2B marketing playbook for 2025—because cold campaigns and faceless pitches just don’t work anymore. The truth? People buy from people, not logos.

You’ll learn why trust is the new competitive advantage, how to warm up your digital presence, and why value—not vanity—should drive your strategy.

This quick hit of marketing insight is perfect for ISVs, channel marketers, and anyone tired of outdated tactics that don’t connect.

What You’ll Learn in This Episode:

• Why “trust transactions” outperform cold outreach

• How to turn case studies into stories that sell

• The rise of digital warmth and how to use it

• Why value is the new currency in every campaign