In this conversation, Amiee Keenan discusses the misalignment between marketing budgets and revenue goals in the ERP and ISV ecosystems. She highlights the challenges of meeting ambitioumizerategies to maxies and offers starketing resourcs with limited ms booking target effectiveness through collaboration, visibility, and focused initiatives.

Takeaways

Some partners have ambitious booking goals and limited marketing budgets.

Revenue goals are often set based on executive expectations and market pressures.

Marketing budgets are typically based on previous spending rather than future needs.

ERP sales cycles are long, requiring trust and relationship building.

Marketing effectiveness should focus on leverage rather than just activity metrics.

Creative strategies are essential when budgets are tight.

Partner collaboration can enhance marketing visibility and effectiveness.

Building momentum is more important than one-off marketing moments.

Sales support is crucial for achieving booking goals.

Transparency in marketing metrics can shift leadership perspectives.

Chapters

00:00 Understanding the Misalignment of Goals

03:26 Strategies for Achieving Booking Goals

06:06 Maximizing Marketing Efficiency in Tight Budgets

🔗 Connect with Amiee on ⁠LinkedIn⁠ 

🎧 Listen & follow to get future episodes on marketing, partnerships, and channel growth.

Learn more about ⁠The ISV Society⁠

Email still drives awareness, engagement, and pipeline in the channel—but only when it’s done right.

In this episode of Channel Buzz, we’re breaking down the real-world email mistakes ISVs are still making (yes, even in 2026), why they frustrate partners and customers, and what to do instead.

From “thanks for visiting our booth” emails when you never stopped by… to messages that aren’t mobile-friendly, aren’t relevant, or talk way too much about the product and not nearly enough about the customer—we’re calling it all out.

This episode is about doing email better, not doing more of it.

🔗 Connect with Amiee on ⁠LinkedIn⁠ 

🎧 Listen & follow to get future episodes on marketing, partnerships, and channel growth.

Learn more about ⁠The ISV Society⁠

Why does ISV marketing feel harder in the ERP channel right now?
In this episode of The Channel Buzz, Amiee Keenan breaks down the ERP channel shift in 2026 and why visibility, partnerships, and buyer behavior work differently than they used to.

If you’ve noticed ERP deals taking longer, marketing creating activity but not momentum, or visibility failing to convert into pipeline — this episode explains why.

Amiee shares what she’s seeing across ERP ecosystems, partners, and buying behavior, including:

• Why awareness alone no longer creates opportunity

• How buyers and partners evaluate ISVs differently

• Why recognition matters more than one-off campaigns

• How shared visibility builds trust in the ERP channel

This episode is for ISV marketers, partnership and alliance leaders, and ecosystem teams navigating growth in today’s ERP channel.

🎧 Subscribe for weekly conversations on ERP channel marketing, partnerships, and ecosystem strategy.

In the ERP and ISV ecosystem, visibility isn't just about logos, budgets, or louder campaigns. It's about where and how you show up and who you show up with.

In this episode of The Channel Buzz, host Amiee Keenan unpacks the difference between visibility that earns trust and visibility that just creates noise.

You’ll learn:

• Why solo visibility rarely works in the ERP channel

• How shared visibility builds familiarity and credibility faster

• What "ecosystem presence" actually looks like in 2026

• How to make your brand recognizable — even without a massive budget

If you’ve been trying to grow through more content, more campaigns, or more spend — this episode is your reset.

ERP visibility is earned. The question is: are you playing the right game?

🔗 Connect with Amiee on ⁠LinkedIn⁠ 

🎧 Listen & follow to get future episodes on marketing, partnerships, and channel growth.

Learn more about ⁠The ISV Society⁠

Are you trying to be everywhere in the ERP channel and still not seeing results? In this solo episode of The Channel Buzz, host Amiee Keenan breaks down why visibility in 2026 is no longer about volume, and what it actually takes to build recognition and trust in the ERP and ISV ecosystem.

You'll learn:

• Why "visibility = volume" is a myth in the ERP channel

• How consistent presence beats creative reinvention

• What shared visibility with trusted partners really looks like

• How timing, familiarity, and education accelerate ISV growth

• 5 questions to audit your own visibility strategy

Whether you're an ISV, ERP partner, or ecosystem marketer — this episode gives you the mindset shifts and practical insights to grow through clarity, not chaos.

🔗 Connect with Amiee on LinkedIn
🎧 Listen & follow to get future episodes on marketing, partnerships, and channel growth.

Learn more about The ISV Society

In this episode of the Channel Up podcast, host Amiee Keenan speaks with Ashley Fogler from Velosio about the integration of AI in business operations, particularly in the context of the Convergence event.

They discuss how Velosio uses AI to enhance the customer experience, the importance of security and privacy in AI applications, and the company's 2026 roadmap, including the launch of an AI agent marketplace.

Chapters

00:00 Introduction to Convergence and AI in Business

01:02 AI Implementation at Velosio

03:24 The Role of AI in Customer Experience

05:01 Upcoming AI Innovations for 2026

Don't forget to like, share, and comment on this episode so it can grow.

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Stay up to date on Convergence 2026

In this conversation, Amiee Keenan and Gertjan van der Linden discuss the transformative impact of AI on ERP systems, focusing on AI-powered delivery and development.

They explore how Avanade is leveraging AI to enhance productivity, streamline processes, and redefine ERP delivery.

The discussion emphasizes the importance of integrating AI thoughtfully with clients, ensuring that it adds real value rather than just serving as a proof of concept.

They also highlight the evolving role of ERP in the age of AI and the need for businesses to adapt to these changes strategically.

Chapters

00:00 Introduction to AI in ERP

03:01 AI-Powered Delivery and Development

06:10 The Evolution of ERP in the Age of AI

09:00 Navigating AI Integration with Clients

11:51 Beyond Proof of Concept: Realizing AI's Value

Don't forget to subscribe to this podcast, share it with others, and your comments help it grow.

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Stay up to date on Convergence 2026

In this episode of the Channel Up podcast, host Amiee Keenan interviews Sunil Nelabhotla from Skalable Technologies at the Convergence event in Miami.

They discuss the integration of AI in ERP solutions, the launch of finance agents aimed at improving efficiency in financial processes, and the practical outcomes of AI in business operations.

AI isn’t hype for us — it’s about real outcomes. When you take a six-hour process and turn it into 30 minutes, that’s when AI actually matters.”
— Sunil Nelabhotla, Skalable

Chapters

00:00 Introduction to the Convergence Event

00:56 AI Integration in Business Operations

02:47 Showcasing Real Outcomes of AI

03:42 Upcoming Product Launches and Innovations

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Keep up to date with Convergence

In this episode of Channel Up the Podcast, host Amiee Keenan speaks with Lak Chahal, President and CEO of Binary Stream Software, about the integration of AI in business processes, the significance of the Convergence event, and upcoming product updates.

They discuss how Binary Stream is leveraging AI to enhance engineering processes and streamline operations, as well as the excitement surrounding the return of the Convergence event and its impact on the industry.

Chapters

00:00 Introduction to Convergence and Guests

01:21 BinaryStream's Role in the Microsoft Ecosystem

03:06 AI Integration in Engineering Processes

04:28 The Importance of Convergence and AI

06:18 Product Updates and Future Directions

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Stay up to date with Convergence

In this Convergence edition of the Channel Up Podcast, Amiee Keenan sits down with Naveen Agrawal from Avalara to discuss how agentic AI is changing the way businesses approach tax and compliance.

Naveen introduces Avi, Avalara’s AI super agent, and explains how it works directly inside Microsoft Outlook and ERP systems to bring compliance earlier into the workflow—reducing risk, manual effort, and downstream issues.

They also talk about why Avalara sponsored Convergence, how AI + ERP is reshaping enterprise operations, and what’s coming in 2026, including Avi for Outlook and Avi Everywhere.

Chapters

00:00 Introduction to Convergence and AI in Tax Compliance

02:58 The Role of AI in Tax Compliance Solutions

06:01 Product Innovations and Future Developments

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Stay up to date on Convergence 2026.

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