The Channel Buzz

ERP visibility is earned — not bought. So are you playing the right game?


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In the ERP and ISV ecosystem, visibility isn't just about logos, budgets, or louder campaigns. It's about where and how you show up and who you show up with.

In this episode of The Channel Buzz, host Amiee Keenan unpacks the difference between visibility that earns trust and visibility that just creates noise.

You’ll learn:

  • Why solo visibility rarely works in the ERP channel

  • How shared visibility builds familiarity and credibility faster

  • What "ecosystem presence" actually looks like in 2026

  • How to make your brand recognizable — even without a massive budget

If you’ve been trying to grow through more content, more campaigns, or more spend — this episode is your reset.

ERP visibility is earned. The question is: are you playing the right game?


🔗 Connect with Amiee on ⁠LinkedIn⁠ 


🎧 Listen & follow to get future episodes on marketing, partnerships, and channel growth.


Learn more about ⁠The ISV Society⁠

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The Channel BuzzBy Amiee Keenan