Why does ISV marketing feel harder in the ERP channel right now?
In this episode of The Channel Buzz, Amiee Keenan breaks down the ERP channel shift in 2026 and why visibility, partnerships, and buyer behavior work differently than they used to.

If you’ve noticed ERP deals taking longer, marketing creating activity but not momentum, or visibility failing to convert into pipeline — this episode explains why.

Amiee shares what she’s seeing across ERP ecosystems, partners, and buying behavior, including:

• Why awareness alone no longer creates opportunity

• How buyers and partners evaluate ISVs differently

• Why recognition matters more than one-off campaigns

• How shared visibility builds trust in the ERP channel

This episode is for ISV marketers, partnership and alliance leaders, and ecosystem teams navigating growth in today’s ERP channel.

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