Email still drives awareness, engagement, and pipeline in the channel—but only when it’s done right.

In this episode of Channel Buzz, we’re breaking down the real-world email mistakes ISVs are still making (yes, even in 2026), why they frustrate partners and customers, and what to do instead.

From “thanks for visiting our booth” emails when you never stopped by… to messages that aren’t mobile-friendly, aren’t relevant, or talk way too much about the product and not nearly enough about the customer—we’re calling it all out.

This episode is about doing email better, not doing more of it.

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