The Channel Buzz

What “Showing Up in the Channel” Really Means in 2026


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Are you trying to be everywhere in the ERP channel and still not seeing results? In this solo episode of The Channel Buzz, host Amiee Keenan breaks down why visibility in 2026 is no longer about volume, and what it actually takes to build recognition and trust in the ERP and ISV ecosystem.

You'll learn:

  • Why "visibility = volume" is a myth in the ERP channel

  • How consistent presence beats creative reinvention

  • What shared visibility with trusted partners really looks like

  • How timing, familiarity, and education accelerate ISV growth

  • 5 questions to audit your own visibility strategy

Whether you're an ISV, ERP partner, or ecosystem marketer — this episode gives you the mindset shifts and practical insights to grow through clarity, not chaos.


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The Channel BuzzBy Amiee Keenan