In this conversation, Amiee Keenan discusses the misalignment between marketing budgets and revenue goals in the ERP and ISV ecosystems. She highlights the challenges of meeting ambitioumizerategies to maxies and offers starketing resourcs with limited ms booking target effectiveness through collaboration, visibility, and focused initiatives.

Takeaways

Some partners have ambitious booking goals and limited marketing budgets.

Revenue goals are often set based on executive expectations and market pressures.

Marketing budgets are typically based on previous spending rather than future needs.

ERP sales cycles are long, requiring trust and relationship building.

Marketing effectiveness should focus on leverage rather than just activity metrics.

Creative strategies are essential when budgets are tight.

Partner collaboration can enhance marketing visibility and effectiveness.

Building momentum is more important than one-off marketing moments.

Sales support is crucial for achieving booking goals.

Transparency in marketing metrics can shift leadership perspectives.

Chapters

00:00 Understanding the Misalignment of Goals

03:26 Strategies for Achieving Booking Goals

06:06 Maximizing Marketing Efficiency in Tight Budgets

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