Welcome to another episode of The Channel Buzz, hosted by Amiee Keenan of The ISV Society.

Guest: Marie Wiese – CEO of Marketing Copilot, Author of You’re On Mute

In This Episode

The Inspiration Behind “You’re On Mute”

• Stories from women navigating careers in tech

• Why representation and diversity still matter

• The meaning behind the title and the “on mute” metaphor

AI and the Future of Marketing

• Why the last few years have brought the biggest shift in tech

• How AI is accelerating marketing and content creation

• The challenge of maintaining quality and critical thinking

The Growing Trust Gap

• Why trust in companies and marketing is declining

• How businesses must rethink accessibility and communication

• Why relationships matter more than automation

What B2B Marketers Need to Do Differently

• Focus on testing and experimentation

• Layering marketing channels instead of relying on one tactic

• Understanding customer pain points more deeply than ever

Value Propositions in an AI World

• Why most companies struggle to articulate their value

• The difference between slogans and true value propositions

• Why differentiation matters more than ever

Where to Find Marie

Book: You’re On Mute

Speaking at AI Agent & Copilot Summit

Directions North America

Community Summit

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