The Channel Buzz

Buzz šŸ Bites EP 13 - The B2B Buzzkill: Overcomplicated Messaging


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Nothing kills a deal faster than confusion.

In this Buzz Bites episode, Amiee Keenan digs into why complicated messaging is the true buzzkill in B2B. From jargon overload to feature-stacking, many brands accidentally make it harder for buyers to understand their value.

Tune in for 6 practical ways to simplify your story, sharpen your messaging, and build trust—so prospects get it (and say yes) faster.

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The Channel BuzzBy Amiee Keenan