If you're waiting until January to set your 2026 goals, you're already behind. In this tactical Buzz 🐝 Bite episode of Channel Up, host Amiee Keenan breaks down the three essential goal categories every partner marketer should define before the year wraps — plus one bonus goal that’s often overlooked but critical to long-term success.

Whether you’re leading co-marketing campaigns, onboarding new partners, or building pipeline momentum, this episode covers actionable strategies across:

• Brand Reach – Grow visibility in the partner ecosystem

• Partner Activation – Drive real partner engagement and action

• Co-Sell & Pipeline Impact – Connect your work to revenue influence

• Partner Experience (Bonus!) – Build loyalty with stronger relationships

Perfect for ISV marketers, alliance leaders, and channel managers ready to lead with clarity and ecosystem impact in 2026.

Plus: Grab the free 1-page goals planner linked in the show notes to help you start strong.