The Channel Buzz

Buzz 🐝 Bites EP 9 - Steal These Email Tricks (We Won’t Tell)


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In this episode of Buzz Bites, Amiee Keenan discusses the anatomy of a high-performing email, emphasizing the critical role of subject lines, engaging content, and visual elements.

She provides actionable tips on A/B testing, crafting compelling CTAs, and ensuring mobile optimization to enhance email engagement. The episode concludes with a challenge to audit your emails for continuous improvement.


takeaways

  • 47% of people decide whether to open an email based on the subject line.
  • Using power words can significantly boost open rates.
  • A/B testing is essential for optimizing email performance.
  • Emails should be skimmable with clear formatting.
  • Compelling CTAs can drive higher engagement rates.
  • Visual elements like emojis and GIFs can capture attention.
  • Emails must be mobile optimized for better accessibility.
  • Regularly audit your emails to identify areas for improvement.
  • Testing different strategies can lead to better results.
  • Emails are a vital tool for effective communication with your audience.


Chapters

00:00 The Importance of Subject Lines

02:50 Crafting Engaging Email Content

05:31 Visual Elements and Mobile Optimization


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The Channel BuzzBy Amiee Keenan