The Price of Milk docuseries showcases the corporate dominance and consolidation in the dairy industry using the lens of the dairy checkoff program. Under this program, all dairy farmers across the country are obligated to pay 15 cents per 100 pounds of milk to the national and state dairy boards. Sarah Lloyd, a rural sociologist and former dairy farmer featured in the docuseries, shares that this money is then spent inequitably such that large farmers capture the benefit, while small and medium sized farms are going under. The Price of Milk premiers in Wisconsin on Nov 14 as a part of the Family Farm Defenders annual meeting.