Michelle Reinen from the Department of Agriculture, Trade and Consumer Protection works to protect Wisconsin consumers and businesses from fraud, unfair and deceptive trade practices, and unsafe products. She advises caution while signing up for rewards cards, warranty registration, sweepstakes, etc., making sure the website is legitimate, and not handing over more personal information than necessary. This protects consumers in case of data breaches, as well as from scammers impersonating respectable organizations.