Michelle Reinen is the Administrator of the Division of Consumer Protection in the Wisconsin Department of Agriculture, Trade, and Consumer Protection. Her division received over 20,000 phone calls and 11,000 official complaints in 2025, and the top issues included landlord-tenant conflicts, telemarketing scams, billing disputes, and more. She emphasizes the importance of filing written complaints so that DATCP can adequately escalate, mediate, or resolve the matter, and so that they can keep track of the big picture and emerging trends in scams and frauds.