In episode 51 of BWD In the Know, Ellie Corkill hosts the second episode of her mini-series, The Human Side of Wealth Management.

Ellie is joined by Emmelia Powell, Financial Adviser, for a conversation on building trust, finding your voice and creating a more personal, human version of financial advice.

Emmelia shares her journey into the profession, from starting out in banking to entering financial advice after having three children, completing her exams and building a career that works around both her family and her clients.

In this episode, they discuss:

• Emmelia’s journey into financial advice and how she found a career that fits
• Why financial advice can be such a powerful profession for women and working mums
• Building trust with clients and why good advice starts with doing the right thing
• Supporting sports professionals, business owners and younger clients
• Why no two financial plans should ever look the same
• The role of empathy, patience and lived experience in client relationships
• Building a personal brand and the value of being visible online
• How AI and technology are changing the advice profession
• What the next generation of advisers need to succeed
• Why the future of advice needs to be more human, relatable and personal

This is a thoughtful and honest conversation about trust, visibility, motherhood, client relationships and the realities of building a career in financial advice.

Whether you work in wealth management, are building a career in advice, or are interested in how the profession can continue to evolve, this episode is well worth a listen.

00:00 Introduction to Emmelia Powell and the episode’s focus on the human side of wealth management

02:45 Emmelia’s background and why she transitioned into financial advice

03:10 Balancing career growth and family life in wealth management

04:46 Internal narratives and challenges faced by women entering the industry

05:34 Experiences shaping Emmelia into her current advising style

06:55 Embracing continuous exploration and innovation in financial advice

07:22 Challenging industry stereotypes and traditional client approaches

09:10 How Emmelia’s client-centric philosophy influences her niche focus on sports professionals

10:04 Benefits of niche specialisation and understanding client nuances

12:31 Differentiating client approaches based on individual needs and circumstances

15:22 Insights into working with athletes, timing of advice, and financial planning nuances

17:36 The importance of early financial education and behaviour in wealth management

19:56 Personalisation, emotional anchors and why money management is human at its core

23:02 Building trust and openness: creating a safe environment for clients

24:04 Balancing empathy with challenging clients effectively

26:38 Influences and role models underpinning Emmelia’s professional development

28:44 Building personal brand online, authenticity and sharing your story

33:29 The role of AI in advice: tools, limitations and enhancing client service

36:26 Tips on using AI thoughtfully while maintaining a personal voice

38:23 The future of AI in wealth management and the human touch’s enduring importance

43:11 Soft skills essential for new advisers in a tech-driven landscape

45:00 Making wealth management appealing to the next generation and industry diversity

52:55 The benefits and challenges of niching: advice for aspiring specialists

56:43 Encouragement for early-career advisers to find their voice and gain visibility

59:58 Key takeaway: the importance of personalised, human-centric financial advice

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In this special 50th episode of BWD In The Know, James is joined by Ann-Marie Atkins, Head of Entrepreneurs at Evelyn Partners, for a conversation about what really sits behind long-term success in financial planning.

Known as one of the UK's leading advisers in the entrepreneur and business owner space, Ann-Marie reflects on the experiences, values and lessons that have shaped her career.

Ann-Marie's journey into financial services and the challenges she faced early in her career

• Confidence, emotional intelligence and communication in advice
• Why excellence matters more than perfection
• Building trust with clients and professional introducers
• Collaboration in delivering better outcomes
• Leadership, mentoring and high-performing teams
• AI, technology and the future of advice
• The growing importance of holistic financial planning

This episode is a reminder that the best advisers don't simply provide advice — they bring people, expertise and ideas together to help clients make better decisions.

If you're a financial planner, adviser or leader looking to build trust, improve your impact and future-proof your career, this episode is for you.

00:00 Introduction

00:28 Ann-Marie's Journey Into Financial Services

01:23 Building Confidence & Finding Your Voice

03:29 Fairness, Honesty & Authenticity

04:39 Learning Through Mistakes & Self-Reflection

05:42 Overcoming Fear & High-Stakes Situations

06:42 Understanding Your Core Values

08:36 Childhood Influences, Ambition & Competitiveness

09:16 Sport, Teamwork & Resilience

09:59 Being Taken Seriously in Financial Services

11:24 Mentors, Role Models & Career Development

13:19 Early Leadership Lessons

14:33 Managing Mistakes & High Standards

16:54 Why Collaboration Matters

17:42 Delivering Better Outcomes for Complex Clients

21:29 The Problem with Siloed Advice

24:28 The Risks of Disconnected Planning

27:11 Building Trust Over Time

28:44 Creating High-Performing Teams

30:28 A Client-First Culture

31:35 Excellence, Not Perfection

35:52 AI, Technology & The Future of Advice

44:17 The Future of Collaborative Advice

50:53 Authenticity as a Competitive Advantage

66:14 Closing Thoughts

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In episode 49 of BWD In The Know, Ellie Corkill hosts the first episode of her new mini-series, The Human Side of Wealth Management.

Ellie is joined by Jay Dhaliwal APFS, Chartered Independent Financial Adviser at Chase de Vere, for a conversation on resilience, representation and the power of showing up.

Jay shares her journey into financial advice, from starting her career in financial services to becoming Chartered, building a visible personal brand and using her platform to support others entering the profession.

In this episode, they discuss:

• Jay’s journey into financial advice and the experiences that have shaped her career
• The reality of building a personal brand and putting yourself out there
• The importance of representation within the profession
• The role resilience has played throughout Jay’s career
• Why soft skills and building genuine relationships still matter
• The value of networking, giving back and supporting others entering the industry
• How wealth management can continue to become more human, relatable and accessible

This is an open and honest conversation about career journeys, confidence, community and the importance of continuing to show up - even when the path is not always linear.

Whether you already work in wealth management, are building a career in financial advice or are simply interested in the people helping to move the profession forward, this episode is well worth a listen.

Chapters

00:00 Introduction and Jay’s Career Background

01:03 Early Influences and Education Choices

03:18 First Steps into Financial Services

04:37 Transition from Admin to Adviser

05:57 Overcoming Rejection and Career Persistence

06:42 Achieving Chartership and Professional Credibility

07:53 The Power of Intentional Career Planning

09:39 Representation and Diversity in Wealth Management

10:29 Dealing with Being a Minority in the Sector

12:18 Building Resilience and Confidence

14:06 The Role of Personal Branding and Visibility

16:45 Authenticity and Human Connection in Content Creation

18:10 Balancing Professionalism and Personality

20:39 Opportunities from Being Visible

23:01 Encouraging Others to Be Visible and Authentic

27:08 The Importance of Representation and Role Models

29:31 Mentoring and Giving Back to the Community

32:08 Managing Work-Life Balance and Overcoming Self-Doubt

34:28 The Impact of Fitness and Lifestyle on Professional Success

37:15 Networking Through Shared Interests

39:24 The Future of Wealth Management and Adviser Skills

41:40 Excitement for Sector Innovation and Young Talent

45:10 Advice for Aspiring Advisers and Personal Growth

48:33 Changing Perceptions of Age and Diversity in the Sector

49:53 Supporting the Next Generation of Advisers

51:37 Enhancing Diversity and Inclusion in Wealth Management

54:11 Key Takeaways: Resilience, Community, Giving Back

55:20 Closing Remarks and Final Thoughts

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In this episode, James is joined by Paul Miller to explore why most financial planning firms don’t have a true tech strategy, and why that’s becoming a serious risk.

After leading technology at IWP, one of the UK’s early consolidators, Paul has seen first-hand what happens when multiple firms attempt to operate as one, with different systems, inconsistent processes and fragmented data underneath it all.

At the centre of the problem is the assumption that the CRM is the source of truth; when in reality, it often isn’t.

In this episode, they discuss:

• Why most firms don’t have a true tech strategy
• The limitations of CRM as a “source of truth”
• The challenge of integrating multiple firms and systems
• A practical approach to improving data without stopping the business
• The hidden risks of “shadow AI”
• Why data quality is becoming critical in M&A valuations
• Why AI will amplify problems if the data isn’t right

This episode offers a practical and honest look at the infrastructure behind advice firms — and why getting the foundations right matters more than ever.

If you’re a financial planner, firm owner or leader thinking about data, systems or AI, this episode is for you.

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Marketing isn’t the colouring in department.

In conversation with Emma Hardiman

In this episode, James is joined by Emma Hardiman to explore the role marketing should really play inside a financial planning business, and why it’s often misunderstood.

Too often, marketing is treated as a support function, brought in at the end to “make things look good” rather than influence how a firm grows. In this conversation, Emma shares why marketing should sit at the centre of client understanding, trust and strategic decision-making.

In this episode, they discuss:

• Why marketing is often treated as a “colouring in” function
• The gap between brand, strategy and real growth
• How trust is built before any client interaction
• Why clients buy belief, not just advice
• The role marketing should play in shaping a business
• Moving from reactive activity to strategic influence

This episode challenges how financial planning firms think about marketing, and what needs to change for it to truly drive growth.

If you’re a financial planner, business owner or marketer within an advice firm, this episode is for you.

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The Adviser Who Walked Away 

In conversation with James McPartland 

In this episode, James is joined by James McPartland to explore the story behind building and ultimately walking away from a £400m financial planning business. 

Built from scratch under the St. James’s Place model, James and his partners grew a highly successful firm before making the decision to leave and start again. In this candid conversation, he shares what pushed them to that point, what they got wrong along the way, and what they would do differently if they had their time again. 

In this episode, they discuss: 

• Building an advice business from scratch in your twenties 
• Growing organically to £400m of client assets 
• The realities of operating within a large advice model 
• The frustrations that led to the decision to leave 
• What happens when you resign from your own business 
• The risks, pressure and personal impact of starting again 
• Lessons learned — and what they would do differently 
• Why client relationships matter more than brand names 

This episode offers a candid and practical look at one of the biggest decisions an adviser can make, and what it really takes to start again. 

If you’re a financial planner, adviser or business owner thinking about the future of your firm, this episode is for you. 

Chapters 

00:00 Introduction 

02:20 How James Fell Into Financial Planning 

07:00 Starting Out With Just a Phone 

12:00 Building an Advice Business in Your Twenties 

18:00 Joining St. James’s Place 

24:00 Growing the Business to £400m 

32:00 When Things Started to Feel Misaligned 

40:00 The Frustrations That Built Over Time 

48:00 Deciding to Leave the Business 

57:00 The Risks of Walking Away 

01:05:00 Stress, Family and the Reality of the Decision 

01:12:00 Planning the Exit Strategy 

01:20:00 Rebuilding the Business From Scratch 

01:28:00 Technology, Platforms and the New Proposition 

01:36:00 What Other Advisers Should Know 

01:44:00 Final Thoughts

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In conversation with John White & Mike Toole

No DeLorean. No flux capacitor. But in this episode, James is joined by John White and Mike Toole to explore a genuinely interesting question: what does the future of financial planning actually look like?

And, somewhat ironically, the answer might feel familiar.

Rather than consolidation cycles, efficiency drives or purely transactional relationships, the conversation looks toward a future that resembles the best parts of advice’s past — where judgement, empathy and trust sit at the centre of client relationships, supported (not replaced) by technology.

John and Mike share their thinking behind building a firm from scratch with quality and character at its core, alongside a view of how AI and automation are reshaping the technical side of planning while leaving the human side more important than ever.

In this episode, they discuss:

• What the “future” of financial advice may actually look like
• Why the human elements of advice are becoming more valuable, not less
• Building firms around character, culture and long-term quality
• AI’s role in reducing technical and administrative load
• Judgement, empathy and trust as competitive advantages
• Moving away from transactional throughput toward meaningful relationships

Ultimately, this episode offers a forward-looking yet grounded perspective on where the profession is heading — and why the future of advice may be less about reinvention and more about rediscovery.

If you’re a Financial Planner, Adviser or leader within an advice firm, this episode is for you.

Chapters:

00:00 Introduction & Episode Overview

04:00 Guest Introductions – John White & Mike Toole

11:30 The Current Financial Advice Landscape

20:15 Changing Expectations of Financial Planners

29:40 Communication, Trust & Client Relationships

39:10 Technology vs Human Connection

48:30 Skills That Matter Most in Modern Advice

58:00 Professional Development & Continuous Learning

01:07:20 Regulation, Value & Commercial Reality

01:16:45 Building Credibility & Differentiation

01:26:10 Future-Proofing Careers in Financial Planning

01:35:30 Advice Firm Culture & Leadership

01:44:15 Key Takeaways From the Discussion

01:51:30 Final Reflections & Closing Thoughts

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AI will not increase your business value. It will protect it.

In the second episode the Future Fit Financial Planning series, James is joined by Vicky Hicks, Co-Founder of Melo, for an honest conversation about business value, identity, leadership and the realities of today’s M&A market.

Vicky shares her journey of building and selling a firm, the personal identity shift that followed, and the lessons she learned about value creation, culture and operational discipline. She offers a rare, candid look at what is really happening in the M&A landscape; from price pressure to what buyers now expect from advice firms.

They explore how clearer propositions, consistent processes and strong operational foundations protect long-term value, and why technology has become essential infrastructure rather than a differentiator.

In this episode, they cover:

• How advisers are evolving into coaches, communicators and planners
• Why clear propositions and consistent processes protect business value
• Technology as core infrastructure, not a “nice to have”
• What buyers are really looking for in today’s M&A market
• Rising price pressure and shifting valuation expectations
• Lessons from both nightmare sale stories and record-valuation exits
• Identity, resilience and planning for your own future — not just your clients’

This episode gives owner-managers, advisers and firm leaders a grounded view of where the market is heading — and a reminder that value isn’t created at exit, but in the everyday.

Hosted on Acast. See acast.com/privacy for more information.

Is the role of the Financial Planner about to change?#

In the first episode of the Future Fit Financial Planning series, our host James Walker is joined by Tom Francis of Octopus Money to explore what the next stage of advice might really look like.

They discuss how technology and behavioural psychology are reshaping personal finance, why so many people struggle to act on good financial advice, and how scalable, tech-enabled models could help millions make better money decisions. With a clear mission to reach 5 million people and a willingness to share their thinking openly, this conversation offers a powerful glimpse into the future of the profession.

In this episode, we cover:

• The changing role of the financial planner
• Coaches vs traditional advisers
• Why traditional advice fails to reach most people
• Behavioural nudges and money habits
• Human relationships supported by structured tech
• Short-term lifestyle vs long-term goals
• The future of scalable, accessible advice

If you’re a financial adviser, advice firm leader, or anyone interested in the future of financial planning, this episode is for you.

Chapters:

00:00 Introduction & Tom’s Background

09:00 Making Financial Advice Accessible

18:30 Technology, Algorithms & Real Life

27:30 Behavioural Psychology & Inertia

35:45 The Limits of Traditional Financial Planning

43:45 Capturing People at the Right Moment

52:30 Money Culture & National Financial Habits

01:01:00 Shiny Objects vs Long-Term Freedom

01:10:15 What Can (and Can’t) Be Changed

01:18:45 Big Numbers, Misconceptions & Wrap-Up

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In this episode of BWD In The Know, guest host Harry McNeill is joined by Paul Hance, a seasoned actuary whose career reflects how leadership, learning, and relationships define success in today’s actuarial profession.

From technical beginnings to leadership roles, Paul shares how continuous learning, humility, and adaptability have shaped his journey. He offers practical insights on navigating setbacks, balancing technical expertise with business skills, and embracing technology and AI as tools for growth.

In Building Relationships, Not Just Models: Paul Hance on the Modern Actuary, they explore:

✅ The blend of technical and business skills actuaries need today

✅ How continuous learning drives professional growth

✅ The role of relationships and communication in leadership

✅ Overcoming setbacks and learning from experience

✅ Embracing technology and AI to stay relevant

An insightful listen for actuaries at every stage, from exams to executive leadership.

Chapters

00:00 Introduction to the Actuarial Profession

02:47 Navigating Early Career Challenges

05:47 The Importance of Continuous Learning

08:34 Transitioning to Leadership Roles

12:00 Building Relationships and Trust

14:42 Balancing Qualifications and Business Skills

17:56 Overcoming Setbacks and Learning from Mistakes

20:44 Current Challenges in the Actuarial Field

23:28 Embracing Technology and AI

26:32 Advice for Aspiring Actuaries

29:31 Working Your Way Out of a Job

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