The 5th and final piece to the BYB BC is your UP - Unique Process.

How you foster & facilitate transformation like no one else.

If you’re a product-based brand, this refers to your production process for your product & then the usage process for your consumer.

If you have a service-based brand, then we’re talking about your method(s) - ie how you do what you do.

You’ve already identified what you do (UVP), why you do it (authentic truth), who you do it for (SMC), and how you share it (vibe check & altar ego) - now we really clean up the process itself.

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