So often in life, & especially in the online business & brand space, we’re merely parroting what we hear others say. Whether it’s friends, family, mentors, influencers - the vast majority of what we think & say is not of our own creation. It’s not a product of our own intellect & creative faculties. It isn’t original; it’s just a reformulation & regurgitation.
For some of our life this is appropriate. It’s how we learn to exist & survive - but this isn’t how we thrive. True thriving - on all levels & in all senses of the term - requires radical authenticity. It’s requires awareness of one’s truth & then devotion to living & embodying that truth no matter what. Otherwise we become imprisoned within ourselves, & no amount of external freedom will liberate us from that kind of bondage.
Part of my approach to branding is to help my clients connect with the most authentic parts of themselves, because I believe that’s where the magic is - in our individual radial authenticity. That’s our one greatest contribution to the collective. The problem there again is - we’re so deeply disconnected because of life, family, friends, social pressures, etc. So my goal for this first module is to get you reconnected to the truth of who you are. Rooted in your authenticity & leading with all that you are as opposed to all that you think you have to be.
Let's lay the foundations of an authentic af brand!
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