We talk about:

• Byron’s book: How Brands Grow


• If it’s not about positioning, then what should you be doing as a strategist?


• How can you build a loyal customer base?


• Small brands VS. big brands.


• How do you push through and become a brand people recognize?


• How do you become distinctive?


• What are the reasons for a re-brand?


• How do you know what distinctive assets you have?

Important Quotes:

• “The real world is a weird place.”


• “Some things are much more important than we thought.”


• “All brands are smaller than they want to be.”


• “If you’re only on one channel, you are going to be smaller.”


• “You know what you can touch and what you can’t.”

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