In this episode, I chat with the legendary Byron Sharp. We discuss the under-highlighted topic of subscription markets vs repertoire markets.

* What defines such a market?

* What can we learn from them?

* What are the implications for marketers?

* What does it mean for small brands?

* Do we see any other distinctions between brands that have implications for brand growth? We discuss small vs big - luxury vs commodity - B2B vs B2C

Important links

* You can find the paper we discuss here

* The Ehrenberg-Bass institute

* Byron on twitter

* The latest BS show

* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.

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