The technology market is crowded—and chaotic. In this episode, we break down how to strategically navigate the overwhelming number of options when it comes to ERP systems, AI integration, and enterprise architecture. From modern selection methodologies to process-first thinking, you'll learn how to align technology decisions with real business objectives. We explore why buying an ERP to fix a small issue is like using a sledgehammer for a finishing nail, and how AI can help—but only when grounded in strategy, people, and process. If you're facing a wave of vendor marketing and don’t know where to start, this conversation offers a clear framework to guide your digital transformation journey.