Thrilled to share insights from the latest Byzzwords episode where we dove deep into the world of social business hybrids and the transformative role of gamification in driving social change.

We had the pleasure of speaking with Hagai Katz, a senior lecturer at Ben Gurion University, who brought to light the intricate blend of business acumen and social responsibility that defines today's leading social business hybrids. 🌍

Understanding social business hybrids: We discussed the fusion of profit and purpose, highlighting how these entities are redefining success in business beyond financial gains.

The power of gamification: Dr. Katz shed light on how gamification isn't just a buzzword but a potent tool in motivating individuals and organizations for social good, citing examples like Foldit and Opower.

Impact beyond profit: We delved into how these hybrids are not only more ethical but also pave the way for sustainable business practices, enriching communities and the environment.

Real-World applications: From turning waste into resources to integrating ex-convicts into the workforce, we explored practical, innovative approaches that hybrids are adopting. ♻️

This conversation was a profound reminder that the future of business isn't just about financial success; it's increasingly about making a meaningful impact on society and the planet.

Listen to the full episode hosting by Ivan Valev for more enriching insights and join the conversation about how businesses can be a force for good in today's complex world.

Tune into our fourth episode Byzzwords as we delve into the fascinating topic of how to implement gaming assets in the business world. We explore how the gaming industry has mastered the art of using psychological magic to engage and captivate their audience, and discuss how these strategies can be applied in business.

Gamification involves incorporating game elements and mechanics into non-game contexts to motivate and engage people. Learn the various ways in which gamification can be beneficial for businesses, such as increasing customer engagement and fostering a stronger connection between users and company applications.

Central to the effectiveness of gamification is motivation, which is often fueled by points, levels, and other incentives. We cover the basic psychological needs that drive motivation, including autonomy, competence, and relatedness. By tapping into these fundamental motivators, businesses can create experiences that inspire and engage their target audience.

Jan has a very rich academic and professional background in AI. From Head of Department at Uni to building the AI center at O2.

Last summer, he made a huge step to becoming a freelancer as an AI consulter and fresh start-upist.

In this episode, we’re covering the current common knowledge of AI and how to get people educated—also touching a subject about the darker side of AI and potential threats.

How is philosophy related to AI?

How high level of threat is AI becoming?

What is a nonbiological general optimizer?

How is the company’s KPI connected to Goodhart’s law and AI?

Data plays a fundamental role in AI, still, most people see it as the elephant in the room.  Companies often only buy solutions and don't want to admit there's no shortcut in the case of data and AI.

It's common for companies to start building their data platforms to compete with the other vendors in the market. Why? Because they love the solution but not the problem. This typically turns into another black hole that gobbles up money. 

For this episode we are joined by David Vopelka, an FS&I Tribe leader & Consultant for Customer 360 and AI & Personalization at DataSentics.

Tune in as we discuss:  

What should companies do to be AI-mature?

What are the future biggest data challenges going to be?

Will data mesh replace the data-driven concept?

The first season of Byzzwords focuses on AI topics in marketing, and our actual guest is Michal Rulik, Strategic Enterprise Account Executive, Salesforce.

As promised, there is a link to an article Michal has been referring to: https://www.salesforce.com/resources/research-reports/state-of-marketing/