C-CRETS

What are the roadblocks preventing you from establishing your voice as a thought leader? How can you become a better thought leader within your industry? In today’s episode, we’ll recap some key themes from one of our most popular episodes where we covered thought leadership. In addition, we’ll expand on how you can become a thought leader, provide receipts on the benefits of being known as a thought leader, and share four C-CRETS on what steps you can take to build thought leadership.

In this episode, Keith and Ricky welcome speaker, entrepreneur, Youtube personality, coach, faith leader, and author, Lisa Bennett, to the show. They talk with Lisa about her career path, coping with external static, and the inspirations for her new book. Keith and Ricky provide receipts on dealing with personal loss and taking care of your wellbeing and close out with C-CRETS from Lisa how to deal with external static and find your voice.

In this episode, Keith and Ricky talk about the “lost tribe” - Black people who get ahead and then forget where they came from and share stories of how we’ve been impacted positively and negatively by Black leaders. They provide receipts on the impact of Black leaders mentoring and sponsoring other Black employees and close out with 3 C-CRETS on how Black leaders can support their Black employees.

Anthony Oshinuga is a published author, professional Aerobatic Pilot, Reno Air Race Pilot, and Motivational Speaker. Keith and Ricky talk with Anthony about what it’s like to be a pioneer as the “The Only” in an industry where there is literally no one else that looks like you. They provide receipts on ethnically diverse representation in aviation and aerospace industries and close out with C-CRETS from Anthony on how to pursue your dreams as a kid and as an adult.

Have you been in a situation where someone is making negative comments about you, and the person keeps referring to "they"? In this episode Keith and Ricky talk about generalizations and stereotypes, how generalizations impacted our career, and how generalizations are used to maintain power and control, especially over women and people of color. They provide receipts on the negative impacts of generalizations and stereotypes, and close out with 3 C-CRETS on how to elegantly slay folx when they use generalizations against you.

Sponsoring a white male as a leader of color creates a WHOLE new dynamic in leadership. In this episode, Keith and Ricky talk with two of their white male proteges, Brad Duff and Josh Brown, about their career journeys and what it was like to be sponsored by a BIPOC leader. They provide some receipts on representation, mentorship, and the impact of diversity in the workplace and close out with C-CRETS from Brad and Josh on how to establish and nurture relationships with BIPOC leaders in your company.

The concept of affirmative action has been weaponized to hold underrepresented groups back for decades. In this episode, Keith and Ricky talk about the history of affirmative action and share stories of how affirmative action has affected their careers and careers of other women and people of color. They provide receipts on the truth behind the affirmative action myth and close out with a double dose of C-CRETS on how to avoid being put in the affirmative action trap and how organizations can bust the affirmative action myth.

Why to women and BIPOC leaders tend to get asked to lead declining or weak businesses? In this episode, Keith and Ricky describe the “Glass Cliff” concept and how it impacts BIPOC and women and share more examples of where this shows up. They provide receipts on how BIPOC and women are set up to fail when it comes to moving into leadership positions and close out with a double dose of C-CRETS on wow to avoid being in a potential “Glass Cliff” role, how to manage if you’re in one, and

how organizations can provide REAL opportunity for leaders in their organizations.

In this episode, Keith and Ricky speak with executive, Andrie Leday, about his path to the top, his sponsorship journey, and some of the challenges and triumphs he faced while climbing to the top. The conversation includes what it’s like to be the wizard behind the scenes for years and then suddenly finding yourself scrambling for your career, Keith and Ricky provide receipts on surviving a job elimination and the importance of networking,

And they close out with C-CRETS from Andrie on how to survive and thrive after a job elimination.

Peoples Lab founder, Dorit Cypis returns for another classic episode. Keith, Ricky and Dorit discuss what has happened in the world in the past year, and address the question: "What are white people so afraid of?" Keith and Ricky provide some receipts on the insidious forces of systemic racism in the workplace and close out with C-CRETS from Dorit on what allies and advocates can continue (or start) to do to dismantle systemic racism.