Erin Rogers, Head of Marketing, Commercial Banking, at HSBC Canada talks to Rob about what’s been awesome during the pandemic, the differences – and the surprising similarities – of marketing to executives in a product-led industry vs. a services industry, marketing’s role in breaking down company silos, how marketing can keep its seat at the table, and what she, as a marketing executive herself, looks for when marketers at vendor companies try to cut through the clutter.

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