Holly Humphrey, Founder and CEO of HH Communications & Consulting, focuses on activating and accelerating purpose-driven brands across three areas: brand platform development, positioning, and strategic partnerships. Prior to starting her own company, Holly spent 13 years at Ernst & Young in a variety of senior marketing and communications roles where she thought through how to connect purpose and culture to the market and how to engage at the C-suite level around these topics. In this episode, Holly talks to Rob about Covid and the importance of purpose driven brands and what it means to be purpose driven. She also gives examples of how to engage with the C-suite as a purpose-driven brand and describes the broader role of marketing in enabling and accelerating a purpose-driven strategy.

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