Mani Dasgupta, CMO of IBM Global Business Services, talks to Rob about IBM’s Think Circles initiative, a new virtual format for collaborative innovation with key clients and prospects. We discussed how the new approach is working since the pandemic, the value of cross-industry collaboration, how to engage virtually at larger scale, and the growing prominence of social commitment and innovation at the executive level. This podcast episode is an excerpt from a longer ITSMA webcast on Virtualizing Executive Engagement, and the replay can be found at https://www.itsma.com/research/virtualizing-executive-engagement-c-suite-marketing-for-the-new-normal-webcast/.

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