Lee Demby, President of Boardroom Insiders, talks with Rob about the data and insight that B2B marketers need to support effective engagement with senior executives at clients and prospects. They discuss what CEOs and other C-suite leaders are focusing on amid the pandemic, the importance of “considered insight,” executive relationship mapping, and the challenge of orchestrating executive insight and experience across the full range of marketing and sales activities.

C-Suite Marketing is sponsored by Boardroom Insiders, a business intelligence platform that makes executive engagement easier than ever. Boardroom Insiders helps you close bigger deals, faster.