This episode is an excerpt from a CMO Panel that Dave Munn, President of ITSMA, facilitated at the ITSMA Marketing Vision Conference in October 2021. His guests are Carol Carpenter, CMO at VMware, Sarah Kennedy, VP of Global Growth & Demand at Google Cloud, and Antonia Wade, Global CMO, PwC. All three marketing leaders shared their insights on how marketing leaders are continually adapting in an unpredictable marketplace as well as how they’re planning for future growth. Their conversation ranged from what they’re focusing on today, how they’re keeping their seat at the table alongside other C-level executives, and what they’re doing to make sure their organizations and the business is positioned for future success.

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