Lee Odden, CEO and co-founder of TopRank Marketing, talks to Rob about the importance of empathy when marketing during a pandemic, the role of the C-Suite in influencer marketing, and why CEOs should be on social media.

C-Suite Marketing is sponsored by Boardroom Insiders, a business intelligence platform that makes executive engagement easier than ever. Boardroom Insiders helps you close bigger deals, faster.

Lee Odden, CEO and co-founder of TopRank Marketing, talks to Rob about the importance of empathy when marketing during a pandemic, the role of the C-Suite in influencer marketing, and why CEOs should be on social media. C-Suite Marketing is sponsored by Boardroom Insiders, a business intelligence platform that makes executive engagement easier than ever. Boardroom Insiders helps you close bigger deals, faster.

C-Suite Marketing Episode 5: Lee Odden of TopRank Marketing

The C-Suite Marketing podcast provides insight, perspective, and new ideas on one of the toughest challenges for B2B marketing: Engaging and building trusted relationships with clients and prospects at the senior executive level.

Connecting with the C-Suite is even more important during the current pandemic; marketers need to stay close to the fast-shifting priorities of senior-level buyers and decision makers. But executive engagement programs today must forgo the largely face-to-face approaches they historically have relied upon to reach this audience.

Join ITSMA’s Rob Leavitt as he connects with B2B marketing leaders and experts to explore the essential questions on marketing to the C-suite.

C-Suite Marketing is sponsored by Boardroom Insiders, a business intelligence platform that makes executive engagement easier than ever. Boardroom Insiders helps you close bigger deals, faster. Learn more at boardroominsiders.com.

Music: Nowhere Land by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4148-nowhere-land
License: https://filmmusic.io/standard-license

Business

The C-Suite Marketing podcast provides insight, perspective, and new ideas on one of the toughest challenges for B2B marketing: Engaging and building trusted relationships with clients and prospects at the senior executive level. Connecting with the C-Suite is even more important during the current pandemic; marketers need to stay close to the fast-shifting priorities of senior-level buyers and decision makers. But executive engagement programs today must forgo the largely face-to-face approaches they historically have relied upon to reach this audience. Join ITSMA’s Rob Leavitt as he connects with B2B marketing leaders and experts to explore the essential questions on marketing to the C-suite. C-Suite Marketing is sponsored by Boardroom Insiders, a business intelligence platform that makes executive engagement easier than ever. Boardroom Insiders helps you close bigger deals, faster. Learn more at boardroominsiders.com. Music: Nowhere Land by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4148-nowhere-land License: https://filmmusic.io/standard-license

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C-Suite Marketing Episode 5: Lee Odden of TopRank Marketing

C-Suite Marketing Episode 5: Lee Odden of TopRank Marketing