In this “quick hit,” Leslie Taylor, Global Director of Marketing, Gensler, and Jonathan Copulsky, Senior Lecturer and Executive Director of Spiegel Research Center, Northwestern University, weigh in on corporate purpose and the importance of companies having a voice on social issues.

This clip is a brief segment from our Marketing Vision 2020 conference held in October, where I hosted a panel session on Content for Post Covid Conversation: Thought Leadership Among Constant Disruption. Our discussion seems even more relevant now as companies are taking a deeper look at their role as corporate citizens in the wake of the November US election and its aftermath.

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